Learn to address the fast-paced dynamics of a rapidly changing marketplace with creativity and insight. Our marketing program combines courses in advertising, research, consumer behavior, and public relations so that you’ll understand every aspect of the field, from branding and positioning to promotion and distribution
An Ideal Place to Learn
All classes taught by professors, none by teaching assistants
2019 Marketing graduates employed or in graduate school within six months
Zachary Daniels, MBAVisiting Instructor of Marketing
Bridget Leonard, Ph.D.Assistant Professor of Marketing
Elizabeth O'Hara, Ed.D.Assistant Professor of Management and Marketing
Learn the Skills Employers Seek
The Assumption curriculum encourages scholarly and real-world experience. With hands-on research conducted alongside faculty mentors, students gain a depth of knowledge and skills that lead to professional success and personal fulfillment.
At Assumption University, the world is your classroom. Students can study and explore abroad in over 50 places from Vienna to England, South Africa, and even our own campus in historic, yet modern, Rome, Italy. Assumption’s study abroad program offers culture, history, and a living classroom for all.
Assumption career planning starts the day you arrive on campus. “Internship in Business” is a 3-credit seminar course in the Business Studies Department that is available to all business students. The course provides hands-on experience and training, networking and informational interviews with professionals, and assessment of your personal career strengths and interests. You will spend a minimum of 120 hours working in the field. During the weekly seminar, students discuss how organizational behavior and management concepts apply to their individual placements.
Assumption's Rome Campus
At Assumption's campus in Rome, Italy, the city and the country become your classroom through daily and weekend-long excursions throughout "the eternal city" and the Italian countryside. This unique study abroad experience will enrich your academic and cultural pursuits as you walk in the footsteps of emperors and gladiators then enjoy delectable Italian cuisine or perhaps a cappuccino after class in a local cafe. (Did you know that your financial aid follows you to Rome?)Explore the Rome Campus
Employers that have hired Assumption University marketing graduates.
Allied Wire and Cable
Amica Mutual Insurance Company
Astic Group, Inc.
Bank of New York
Eli Lilly & Company
Shining Their Light
Operations Area Manager, Amazon
I credit much of my success to the wonderful staff in the Career Development and Internship Center.
Because of their help, I can confidently say that they made me interview ready and helped me get my job with Amazon. The faculty and staff really care about the students and want them to succeed.
Tri-Branded Intern, Enterprise Rent-a-Car at Bradley International Airport
At my internship, I’ve learned a great deal about sales and have used the skills Assumption gave me.
I have also learned how to adequately contribute to a team while maintaining an individual journey with the company. I was ranked #1 on the Intern Matrix for the month of June at my branch.
Marketing Intern, Houston Sabercats Rugby Team
I’ve gotten a backstage look into the sports management and marketing world at my internship.
It is also extremely cool to be able to work in a place that isn’t the Northeast and see what the lifestyle is like in Texas. It’s very interesting to live somewhere different!
Marketing with a Concentration in Digital Marketing 2019
Sales and Marketing intern for Downeast Cider
Professor Daniels introduced me to many social media platforms and how to leverage them for business
My digital marketing classes taught me about valuable marketing resources such as pexels and other digital forums that I use daily at work. I learned about the important role social media marketing plays in a company’s brand.
First-rate Academics in a Catholic University Setting
Assumption University strives to form graduates known for critical intelligence, thoughtful citizenship and compassionate service. Rooted in the Catholic intellectual tradition, the University pursues these ambitious goals through a curriculum grounded in the liberal arts that prepares students for professionally and personally rewarding lives of meaning.Our Mission
Assumption is dedicated to providing a clear understanding of what your education will cost
We’ll help cut through the complexity of financing your education, ensuring you understand what you need, how to apply for aid, and what’s expected of you. You will be assigned a personal financial aid advisor who will guide you through the process and answer all of your financial aid-related questions.
Be Prepared for the Future
Accelerated BA/MBA Dual Degree Program
Apply as a high school senior into the dual degree program with one application and benefit from being considered for a $2,500 Assumption Business Leader Scholarship (per year for 5 years), special programming, and the ability to take up to two MBA courses during your senior year. We offer two tracks to choose from: Management and CPA (for accounting majors only). Learn more about all of the University's dual degree offerings.
Marketing students are qualified for careers in:
- Media Planning
- Digital and Web Analytics
- Social or Cause Marketing
- Product and Brand Management
- Product Development
- Marketing Research
- Account Planning
- Public Relations
- Retail / Merchandising
- Professional Sales
- Social Media Marketing