Undergraduate

Marketing

Learn to address the fast-paced dynamics of a rapidly changing marketplace with creativity and insight. Our marketing program combines courses in advertising, research, consumer behavior, and public relations so that you’ll understand every aspect of the field, from branding and positioning to promotion and distribution

Marketing Program

Program Tracks Available

Major, Minor


Admission Deadline

Early Decision: November 1
Early Action: November 1
Early Action II: December 15
Regular Decision: February 15


Degrees Offered

B.A.


Department

Business Studies

Program Contact

Joseph Foley, CPA, CGMA, MBA

Founding Dean, Associate Professor of Accounting
508-767-7456 Tsotsis Family Academic Center - Room 325

An Ideal Place to Learn

Back To Top

Program Curriculum

Faculty


Experiential Learning

Learn the Skills Employers Seek

Faculty/Student Research

The Assumption curriculum encourages scholarly and real-world experience. With hands-on research conducted alongside faculty mentors, students gain a depth of knowledge and skills that lead to professional success and personal fulfillment.

Study Abroad

At Assumption College, the world is your classroom. Students can study and explore abroad in over 50 places from Vienna to England, South Africa, and even our own campus in historic, yet modern, Rome, Italy. Assumption’s study abroad program offers culture, history, and a living classroom for all.

Internships

Assumption career planning starts the day you arrive on campus. “Internship in Business” is a 3-credit seminar course in the Business Studies Department that is available to all business students. The course provides hands-on experience and training, networking and informational interviews with professionals, and assessment of your personal career strengths and interests. You will spend a minimum of 120 hours working in the field. During the weekly seminar, students discuss how organizational behavior and management concepts apply to their individual placements.

Assumption's Rome Campus

At Assumption's campus in Rome, Italy, the city and the country become your classroom through daily and weekend-long excursions throughout "the eternal city" and the Italian countryside. This unique study abroad experience will enrich your academic and cultural pursuits as you walk in the footsteps of emperors and gladiators then enjoy delectable Italian cuisine or perhaps a cappuccino after class in a local cafe. (Did you know that your financial aid follows you to Rome?)

Explore the Rome Campus

Career Paths

Employers that have hired Assumption College marketing graduates.

ADP

Allied Wire and Cable

Amica Mutual Insurance Company

Astic Group, Inc.

Bank of New York

Coca-Cola

CVS

Dunkin' Brands

Eli Lilly & Company

Meditech

TJX

WB Mason

Katelyn Corriveau

Marketing 2016
Operations Area Manager, Amazon

I credit much of my success to the wonderful staff in the Career Development and Internship Center.

Because of their help, I can confidently say that they made me interview ready and helped me get my job with Amazon. The faculty and staff really care about the students and want them to succeed.
Sara Jenkins

Marketing 2020
Tri-Branded Intern, Enterprise Rent-a-Car at Bradley International Airport

At my internship, I’ve learned a great deal about sales and have used the skills Assumption gave me.

I have also learned how to adequately contribute to a team while maintaining an individual journey with the company. I was ranked #1 on the Intern Matrix for the month of June at my branch.
Tim Power

Marketing 2020
Marketing Intern, Houston Sabercats Rugby Team

I’ve gotten a backstage look into the sports management and marketing world at my internship.

It is also extremely cool to be able to work in a place that isn’t the Northeast and see what the lifestyle is like in Texas. It’s very interesting to live somewhere different!
Stephanie McGovern

Digital Marketing Concentration 2019
Sales and Marketing intern for Downeast Cider

Professor Daniels introduced me to many social media platforms and how to leverage them for business

My digital marketing classes taught me about valuable marketing resources such as pexels and other digital forums that I use daily at work. I learned about the important role social media marketing plays in a company’s brand.
Kathleen Hurley

Marketing 2017
Attending Law School, Hofstra Law

Through community service opportunities and classes, I learned I was passionate about social justice

This experience influenced me to pursue legal work for my career. I hope to become a criminal or human rights lawyer following law school.
Austin Pinilla

Graphic Design 2018
Intern, Mars Media Productions

My classes allowed me to thrive at my internship and also greatly prepared me for life after school.

I eventually plan to move outside the country and work in South America with my family in Argentina as a videographer, photographer, UX, and designer. My internship helped me gain experience in these areas.
Jaclyn Shenian

Graphic Design 2018
Intern, Bayard Inc. - Pflaum Publishing Group

Assumption taught me to use professional software, create a hierarchy and plan, and meet deadlines.

I was able to use these skills in my internship, where I gained valuable experience in multitasking in a professional setting, as well as how to make independent design decisions.
Cassandra Burbine

Sport Management 2018
Boston Red Sox Luxury Suites Management, Fenway Park

I was lucky enough to get my dream job before graduation due to hard work and help from Assumption.

Assumption has endless connections with people who help students succeed and start their careers. The community is a constant source of support and guidance. Assumption introduced me to alumni that gave me excellent advice and guidance about finding my perfect career.

Shining Their Light

Katelyn Corriveau

Marketing 2016
Operations Area Manager, Amazon

I credit much of my success to the wonderful staff in the Career Development and Internship Center.

Because of their help, I can confidently say that they made me interview ready and helped me get my job with Amazon. The faculty and staff really care about the students and want them to succeed.
Sara Jenkins

Marketing 2020
Tri-Branded Intern, Enterprise Rent-a-Car at Bradley International Airport

At my internship, I’ve learned a great deal about sales and have used the skills Assumption gave me.

I have also learned how to adequately contribute to a team while maintaining an individual journey with the company. I was ranked #1 on the Intern Matrix for the month of June at my branch.
Tim Power

Marketing 2020
Marketing Intern, Houston Sabercats Rugby Team

I’ve gotten a backstage look into the sports management and marketing world at my internship.

It is also extremely cool to be able to work in a place that isn’t the Northeast and see what the lifestyle is like in Texas. It’s very interesting to live somewhere different!
Stephanie McGovern

Digital Marketing Concentration 2019
Sales and Marketing intern for Downeast Cider

Professor Daniels introduced me to many social media platforms and how to leverage them for business

My digital marketing classes taught me about valuable marketing resources such as pexels and other digital forums that I use daily at work. I learned about the important role social media marketing plays in a company’s brand.
Kathleen Hurley

Marketing 2017
Attending Law School, Hofstra Law

Through community service opportunities and classes, I learned I was passionate about social justice

This experience influenced me to pursue legal work for my career. I hope to become a criminal or human rights lawyer following law school.
Austin Pinilla

Graphic Design 2018
Intern, Mars Media Productions

My classes allowed me to thrive at my internship and also greatly prepared me for life after school.

I eventually plan to move outside the country and work in South America with my family in Argentina as a videographer, photographer, UX, and designer. My internship helped me gain experience in these areas.
Jaclyn Shenian

Graphic Design 2018
Intern, Bayard Inc. - Pflaum Publishing Group

Assumption taught me to use professional software, create a hierarchy and plan, and meet deadlines.

I was able to use these skills in my internship, where I gained valuable experience in multitasking in a professional setting, as well as how to make independent design decisions.
Cassandra Burbine

Sport Management 2018
Boston Red Sox Luxury Suites Management, Fenway Park

I was lucky enough to get my dream job before graduation due to hard work and help from Assumption.

Assumption has endless connections with people who help students succeed and start their careers. The community is a constant source of support and guidance. Assumption introduced me to alumni that gave me excellent advice and guidance about finding my perfect career.
see another

First-rate Academics in a Catholic College Setting

Assumption College strives to form graduates known for critical intelligence, thoughtful citizenship and compassionate service. Rooted in the Catholic intellectual tradition, the College pursues these ambitious goals through a curriculum grounded in the liberal arts that prepares students for professionally and personally rewarding lives of meaning.

Our Mission

Assumption is dedicated to providing a clear understanding of what your education will cost

We’ll help cut through the complexity of financing your education, ensuring you understand what you need, how to apply for aid, and what’s expected of you. You will be assigned a personal financial aid advisor who will guide you through the process and answer all of your financial aid-related questions.

Learn about financial aid
Oct 4 Fri

Discovery Day

A special visit opportunity for high school seniors! Experience the classroom environment at Assumption - see why our students thrive during their four years here. You'll also enjoy lunch in Taylor Dining Hall, meet members of the Assumption community and take a tour of campus! Register Today

Oct. 4, 2019
10:00 AM - 2:30 PM
Assumption College
Oct 5 Sat

Hound Day

Be a Hound for the day! Interact with faculty and students, tour the campus, and enjoy a tailgate lunch in the end zone before cheering on the Greyhounds at a football game. While on campus, you can also join the fun of Assumption's Family Weekend Carnival! Register Today

Oct. 5, 2019
10:00 AM - 2:00 PM
Assumption College
Oct 20 Sun

Fall Open House

Learn more about living and learning at Assumption! Hear from a variety of campus community members, including faculty, current student and admissions representatives. Learn more about student clubs and organizations. Tour campus and enjoy lunch with us! Register Today

Oct. 20, 2019
10:00 AM - 2:30 PM
Assumption College

Events

Oct 4 Fri

Discovery Day

A special visit opportunity for high school seniors! Experience the classroom environment at Assumption - see why our students thrive during their four years here. You'll also enjoy lunch in Taylor Dining Hall, meet members of the Assumption community and take a tour of campus! Register Today

Oct. 4, 2019
10:00 AM - 2:30 PM
Assumption College
Oct 5 Sat

Hound Day

Be a Hound for the day! Interact with faculty and students, tour the campus, and enjoy a tailgate lunch in the end zone before cheering on the Greyhounds at a football game. While on campus, you can also join the fun of Assumption's Family Weekend Carnival! Register Today

Oct. 5, 2019
10:00 AM - 2:00 PM
Assumption College
Oct 20 Sun

Fall Open House

Learn more about living and learning at Assumption! Hear from a variety of campus community members, including faculty, current student and admissions representatives. Learn more about student clubs and organizations. Tour campus and enjoy lunch with us! Register Today

Oct. 20, 2019
10:00 AM - 2:30 PM
Assumption College

Career Opportunities

Marketing students are qualified for career opportunities in:

  • Advertising
  • Media Planning
  • Digital and Web Analytics
  • Social or Cause Marketing
  • Product and Brand Management
  • Product Development
  • Marketing Research
  • Account Planning
  • Public Relations
  • Retail / Merchandising
  • Professional Sales
  • Social Media Marketing 

Related Programs