Learning goals:
- Foundation of Marketing Knowledge
- Information and Technology Proficiency
- Effective Communication skills
- Analytical & Critical Thinking
- Ethical Decision Making
Successful marketers know how to address the fast-paced dynamics of a rapidly changing marketplace with creativity and insight. At Assumption, you will gain an understanding of a broad range of topics from branding and positioning to promotion and distribution. You will also acquire knowledge and skills valued by the business world by rounding out your business education with courses in our strong liberal arts program. In addition to acquiring proficiency in a broad range of technical and professional skills sought by employers, you will learn how to excel in a global business environment and study in an environment that values ethical and socially responsible business practice.
The marketing program will provide you with the educational background necessary to function successfully in sales, advertising, public relations, merchandising, product and brand management, and other marketing occupations. You will develop an understanding of the risks, rewards, and challenges inherent in the marketing profession while developing the ability to identify, analyze, and respond to these challenges.
Since marketing strategy is at the core of all businesses, a career in marketing involves working with a variety of people within and outside the firm. Successful marketers are good communicators, critical thinkers, natural problem solvers and multitaskers.
Bridget Leonard, Ph.D.
An Ideal Place to Learn
Faculty
Experiential Learning
Assumption's Rome Campus
At Assumption's campus in Rome, Italy, the city and the country become your classroom through daily and weekend-long excursions throughout "the eternal city" and the Italian countryside. This unique study abroad experience will enrich your academic and cultural pursuits as you walk in the footsteps of emperors and gladiators then enjoy delectable Italian cuisine or perhaps a cappuccino after class in a local cafe. (Did you know that your financial aid follows you to Rome?)
Explore the Rome CampusLearn the Skills Employers Seek
Faculty/Student Research
The Assumption curriculum encourages scholarly and real-world experience. With hands-on research conducted alongside faculty mentors, students gain a depth of knowledge and skills that lead to professional success and personal fulfillment.Study Abroad
At Assumption University, the world is your classroom. Students can study and explore abroad in over 50 places from Vienna to England, South Africa, and even our own campus in historic, yet modern, Rome, Italy. Assumption’s study abroad program offers culture, history, and a living classroom for all.Internships
Assumption career planning starts the day you arrive on campus. “Internship in Business” is a 3-credit seminar course in the Business Studies Department that is available to all business students. The course provides hands-on experience and training, networking and informational interviews with professionals, and assessment of your personal career strengths and interests. You will spend a minimum of 120 hours working in the field. During the weekly seminar, students discuss how organizational behavior and management concepts apply to their individual placements.Career Paths
Employers that have hired Assumption University marketing graduates.
ADP
Allied Wire and Cable
Amica Mutual Insurance Company
Astic Group, Inc.
Bank of New York
Coca-Cola
CVS
Dunkin' Brands
Eli Lilly & Company
Meditech
TJX
WB Mason
Stephanie McGovern
Marketing with a Concentration in Digital Marketing 2019
Sales and Marketing intern for Downeast Cider
“Professor Daniels introduced me to many social media platforms and how to leverage them for business My digital marketing classes taught me about valuable marketing resources such as pexels and other digital forums that I use daily at work. I learned about the important role social media marketing plays in a company’s brand.”
Tim Power
Marketing 2020
Marketing Intern, Houston Sabercats Rugby Team
“I’ve gotten a backstage look into the sports management and marketing world at my internship. It is also extremely cool to be able to work in a place that isn’t the Northeast and see what the lifestyle is like in Texas. It’s very interesting to live somewhere different!”
Sara Jenkins
Marketing 2020
Tri-Branded Intern, Enterprise Rent-a-Car at Bradley International Airport
“At my internship, I’ve learned a great deal about sales and have used the skills Assumption gave me. I have also learned how to adequately contribute to a team while maintaining an individual journey with the company. I was ranked #1 on the Intern Matrix for the month of June at my branch.”
Katelyn Corriveau
Marketing 2016
Operations Area Manager, Amazon
“I credit much of my success to the wonderful staff in the Career Development and Internship Center. Because of their help, I can confidently say that they made me interview ready and helped me get my job with Amazon. The faculty and staff really care about the students and want them to succeed.”
Colin McQuillan
Marketing 2020
Investment Sales Associate, Fidelity Investments
“Assumption's liberal arts, service and leadership opportunities have been great assets to me. The culture at Fidelity reminds me of Assumption. It's a place where people support each other and form meaningful relationships which is very easy for me to do since the emphasis at Assumption was to always be thoughtful and compassionate.”
Suzan Brinker
Marketing
Fractional Chief Marketing Officer
“Build sustainable, best-in-class teams that can navigate the future of higher education with an entrepreneurial mindset. “I am thrilled to be working with Greg and his brilliant cabinet on transforming Assumption into a top national liberal arts institution. I was lucky to benefit from Catholic liberal education myself and feel fortunate to be able to define and promote its benefits in this role.””
First-rate Academics in a Catholic University Setting
Assumption University awakens in students a sense of wonder, discovery, and purpose, forming graduates known for their intellectual seriousness, thoughtful citizenship, and devotion to the common good. Students are provided an education that shapes their souls, forms them intellectually, and prepares them for meaningful careers. Enlivened by the harmony of faith and reason, here, students’ minds and hearts are transformed.
Assumption is dedicated to providing a clear understanding of what your education will cost
We’ll help cut through the complexity of financing your education, ensuring you understand what you need, how to apply for aid, and what’s expected of you. You will be assigned a personal financial aid advisor who will guide you through the process and answer all of your financial aid-related questions.
Be Prepared for the Future
Accelerated BA/MBA Dual Degree Program
Career Opportunities
Marketing students are qualified for careers in:
- Advertising
- Media Planning
- Digital and Web Analytics
- Social or Cause Marketing
- Product and Brand Management
- Product Development
- Marketing Research
- Account Planning
- Public Relations
- Retail / Merchandising
- Professional Sales
- Social Media Marketing