Undergraduate

Marketing

Learn to address the fast-paced dynamics of a rapidly changing marketplace with creativity and insight. Our marketing program combines courses in advertising, research, consumer behavior, and public relations so that you’ll understand every aspect of the field, from branding and positioning to promotion and distribution

Marketing Program

Program Tracks Available

Major, Minor

Admission Deadline

Early Decision: November 15

Early Action: November 15

Early Action II: December 15

Regular Decision: March 15 (Preferred status deadline)

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Degrees Offered

B.A.

School

Grenon School of Business

Department

Management, Marketing and Organizational Communication

Program Overview
Learning goals:
1. Foundation of Marketing Knowledge
2. Information and Technology Proficiency
3. Effective Communication skills
4. Analytical & Critical Thinking
5. Ethical Decision Making
Successful marketers know how to address the fast-paced dynamics of a rapidly changing marketplace with creativity and insight. At Assumption, you will gain an understanding of a broad range of topics from branding and positioning to promotion and distribution. You will also acquire knowledge and skills valued by the business world by rounding out your business education with courses in our strong liberal arts program. In addition to acquiring proficiency in a broad range of technical and professional skills sought by employers, you will learn how to excel in a global business environment and study in an environment that values ethical and socially responsible business practice.

The marketing program will provide you with the educational background necessary to function successfully in sales, advertising, public relations, merchandising, product and brand management, and other marketing occupations. You will develop an understanding of the risks, rewards, and challenges inherent in the marketing profession while developing the ability to identify, analyze, and respond to these challenges.

Since marketing strategy is at the core of all businesses, a career in marketing involves working with a variety of people within and outside the firm. Successful marketers are good communicators, critical thinkers, natural problem solvers and multitaskers.

Program Contact

Bridget Leonard, Ph.D.

Department Chair, Marketing and Organizational Communication, Assistant Professor of Marketing

508-767-7246 bl.leonard@assumption.edu Tsotsis Family Academic Center - Room 334

An Ideal Place to Learn

100%

All classes taught by professors, none by teaching assistants

91%

2020 Marketing graduates employed or in graduate school within six months

13:1

Student/Faculty ratio

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Program Curriculum

Major

Required Courses (13)

ACC 125	Principles of Accounting I
ACC 126	Principles of Accounting II
MGT 100	Introduction to Management
ECO 110	Microeconomics
ECO 111	Macroeconomics
ECO 115	Statistics
FIN 325	Financial Management I (formerly ECO 325 Corporate Finance)
MKT 101	Principles of Marketing
MGT 230	Decision Analytics for Managers
MKT 250	Developing Marketing Insights
MKT 308	Consumer Behavior
MGT 400	Business Strategy
MKT 405	Strategic Marketing

Electives (4)

BUS 444	Honors Capstone in Business
INB 306	International Marketing
MKT 302	Management Information Systems
MKT 310	Advertising
MKT 312	Sales Management
MKT 314	Services Marketing
MKT 316	Public Relations
MKT 322	Business-to-Business Marketing
MKT 326	Digital Marketing Strategies
MKT 327	Social Media Marketing
MKT 328	Digital Analytics for Marketing
MKT 329	Mobile Marketing
MKT 330	Professional Selling
MKT 344	Sport Marketing
MKT 346	Sport Media and Communication

Students may fill one (1) of their four (4) electives from these courses:

BUS 330	Global Social Entrepreneurship
MGT 301	Business and Society
MGT 305	Strategic Leadership
MGT 325	Small Business and Entrepreneurship
MGT 330	Organizational Innovation

Course Descriptions

Academic Catalog & Advising Guide

Minor

Required Courses (3)

MGT 100	Introduction to Management
MKT 101	Principles of Marketing
ACC 125	Principles of Accounting I

Electives (4)

BUS 304	Business Research
BUS 330	Global Social Entrepreneurship
INB 306	International Marketing
MKT 308	Consumer Marketing Behavior
MKT 309	Marketing Management
MKT 310	Advertising
MKT 312	Sales Management
MKT 314	Services Marketing
MKT 316	Public Relations
MKT 322	Business-to-Business Marketing
MGT 325	Small Business and Entrepreneurship
MKT 326	Marketing on the Internet
MKT 327	Social Media Marketing
MKT 344	Sports Marketing
MKT 346	Sport Media and Communication
INB 318/INB 320	Asian Business Practices OR European Business Practices

Course Descriptions

Academic Catalog & Advising Guid

Digital Marketing Concentration

Marketing is rapidly transitioning towards the digital world and adopting digital tools. With the rise of smartphones, tablets, video games, and other forms of new media, organizations are rapidly changing the way they market products and services to consumers. This concentration will help students gain the knowledge necessary to succeed in a digital marketing environment.

The digital marketing concentration will introduce students to topics such as social media marketing, email marketing, and mobile strategies. Students will learn to develop and implement contemporary digital marketing campaigns for any type of organization and learn to make tactical and data-driven decisions using social media measurement, business intelligence, SEO/SEM, web analytics, and marketing data.

MGT 100	Introduction to Management
MKT 101	Principles of Marketing
ACC 125	Principles of Accounting I
ACC 126	Principles of Accounting II
ECO 110	Microeconomics
ECO 111	Macroeconomics
ECO 115	Statistics
FIN 325	Financial Management I (formerly ECO 325 Corporate Finance)
MGT 230	Decision Analytics for Managers
MGT 400	Business Strategy (Capstone Course)
MKT 250	Developing Marketing Insights
MKT 308	Consumer Marketing Behavior
MKT 326	Digital Marketing Strategies
MKT 327	Social Media Marketing
MKT 328	Digital Analytics for Marketing
MKT 329	Mobile Marketing
MKT 405	Strategic Marketing

Marketing Sales Concentration

Major in Marketing with a Concentration in Sales

REQUIRED COURSES (17)

ACC 125	Principles of Accounting I
ACC 126	Principles of Accounting II
MGT 100	Introduction to Management
ECO 110	Microeconomics
ECO 111	Macroeconomics
ECO 115	Statistics
FIN 325	Financial Management I (formerly ECO 325 Corporate Finance)
MGT 230	Decision Analytics for Managers
MKT 101	Principles of Marketing
MKT 250	Decision Analytics for Managers
MKT 250	Developing Marketing Insights
MKT 308	Consumer Behavior
MKT 312	Sales Management
MKT 322	Business-to-Business Marketing MKT 330 Professional Selling
MKT 330	Professional Selling
MKT 331	Digital Sales
MGT 400	Business Strategy
MKT 405	Strategic Marketing

Faculty

Bridget Leonard, Ph.D. Department Chair, Marketing and Organizational Communication Assistant Professor of Marketing

Paul Bailey, MBA Visiting Instructor of Marketing

Nadeesha H. Bandara, Ph.D. Assistant Professor of Marketing

Zachary Jeremy Daniels, MBA

Associate Professor of Practice, Mgmt, Mktg, Org Comm

Dongeun Kim, Ph.D. Assistant Professor of Marketing

Experiential Learning

Learn the Skills Employers Seek

Faculty/Student Research

The Assumption curriculum encourages scholarly and real-world experience. With hands-on research conducted alongside faculty mentors, students gain a depth of knowledge and skills that lead to professional success and personal fulfillment.

Study Abroad

At Assumption University, the world is your classroom. Students can study and explore abroad in over 50 places from Vienna to England, South Africa, and even our own campus in historic, yet modern, Rome, Italy. Assumption’s study abroad program offers culture, history, and a living classroom for all.

Internships

Assumption career planning starts the day you arrive on campus. “Internship in Business” is a 3-credit seminar course in the Business Studies Department that is available to all business students. The course provides hands-on experience and training, networking and informational interviews with professionals, and assessment of your personal career strengths and interests. You will spend a minimum of 120 hours working in the field. During the weekly seminar, students discuss how organizational behavior and management concepts apply to their individual placements.

Assumption's Rome Campus

At Assumption's campus in Rome, Italy, the city and the country become your classroom through daily and weekend-long excursions throughout "the eternal city" and the Italian countryside. This unique study abroad experience will enrich your academic and cultural pursuits as you walk in the footsteps of emperors and gladiators then enjoy delectable Italian cuisine or perhaps a cappuccino after class in a local cafe. (Did you know that your financial aid follows you to Rome?)

Explore the Rome Campus

Career Paths

Employers that have hired Assumption University marketing graduates.

ADP

Allied Wire and Cable

Amica Mutual Insurance Company

Astic Group, Inc.

Bank of New York

Coca-Cola

CVS

Dunkin' Brands

Eli Lilly & Company

Meditech

TJX

WB Mason

Stephanie McGovern

Marketing with a Concentration in Digital Marketing 2019
Sales and Marketing intern for Downeast Cider

Professor Daniels introduced me to many social media platforms and how to leverage them for business

My digital marketing classes taught me about valuable marketing resources such as pexels and other digital forums that I use daily at work. I learned about the important role social media marketing plays in a company’s brand.

Tim Power

Marketing 2020
Marketing Intern, Houston Sabercats Rugby Team

I’ve gotten a backstage look into the sports management and marketing world at my internship.

It is also extremely cool to be able to work in a place that isn’t the Northeast and see what the lifestyle is like in Texas. It’s very interesting to live somewhere different!

Sara Jenkins

Marketing 2020
Tri-Branded Intern, Enterprise Rent-a-Car at Bradley International Airport

At my internship, I’ve learned a great deal about sales and have used the skills Assumption gave me.

I have also learned how to adequately contribute to a team while maintaining an individual journey with the company. I was ranked #1 on the Intern Matrix for the month of June at my branch.

Colin McQuillan

Marketing 2020
Investment Sales Associate, Fidelity Investments

Assumption's liberal arts, service and leadership opportunities have been great assets to me.

The culture at Fidelity reminds me of Assumption. It's a place where people support each other and form meaningful relationships which is very easy for me to do since the emphasis at Assumption was to always be thoughtful and compassionate.

Katelyn Corriveau

Marketing 2016
Operations Area Manager, Amazon

I credit much of my success to the wonderful staff in the Career Development and Internship Center.

Because of their help, I can confidently say that they made me interview ready and helped me get my job with Amazon. The faculty and staff really care about the students and want them to succeed.

Shining Their Light

Stephanie McGovern

Marketing with a Concentration in Digital Marketing 2019
Sales and Marketing intern for Downeast Cider

Professor Daniels introduced me to many social media platforms and how to leverage them for business

My digital marketing classes taught me about valuable marketing resources such as pexels and other digital forums that I use daily at work. I learned about the important role social media marketing plays in a company’s brand.

Tim Power

Marketing 2020
Marketing Intern, Houston Sabercats Rugby Team

I’ve gotten a backstage look into the sports management and marketing world at my internship.

It is also extremely cool to be able to work in a place that isn’t the Northeast and see what the lifestyle is like in Texas. It’s very interesting to live somewhere different!

Sara Jenkins

Marketing 2020
Tri-Branded Intern, Enterprise Rent-a-Car at Bradley International Airport

At my internship, I’ve learned a great deal about sales and have used the skills Assumption gave me.

I have also learned how to adequately contribute to a team while maintaining an individual journey with the company. I was ranked #1 on the Intern Matrix for the month of June at my branch.

Colin McQuillan

Marketing 2020
Investment Sales Associate, Fidelity Investments

Assumption's liberal arts, service and leadership opportunities have been great assets to me.

The culture at Fidelity reminds me of Assumption. It's a place where people support each other and form meaningful relationships which is very easy for me to do since the emphasis at Assumption was to always be thoughtful and compassionate.

Katelyn Corriveau

Marketing 2016
Operations Area Manager, Amazon

I credit much of my success to the wonderful staff in the Career Development and Internship Center.

Because of their help, I can confidently say that they made me interview ready and helped me get my job with Amazon. The faculty and staff really care about the students and want them to succeed.

see another

First-rate Academics in a Catholic University Setting

Assumption University awakens in students a sense of wonder, discovery, and purpose, forming graduates known for their intellectual seriousness, thoughtful citizenship, and devotion to the common good. Students are provided an education that shapes their souls, forms them intellectually, and prepares them for meaningful careers. Enlivened by the harmony of faith and reason, here, students’ minds and hearts are transformed.

Our Mission

Assumption is dedicated to providing a clear understanding of what your education will cost

We’ll help cut through the complexity of financing your education, ensuring you understand what you need, how to apply for aid, and what’s expected of you. You will be assigned a personal financial aid advisor who will guide you through the process and answer all of your financial aid-related questions.

Learn about financial aid

Be Prepared for the Future

Accelerated BA/MBA Dual Degree Program

Apply as a high school senior into the dual degree program with one application and benefit from being considered for a $2,500 Assumption Business Leader Scholarship (per year for 5 years), special programming, and the ability to take up to two MBA courses during your senior year. We offer two tracks to choose from: Management and CPA (for accounting majors only). Learn more about all of the University's dual degree offerings.

Accelerated BA/MBA Dual Degree Program

Career Opportunities

Marketing students are qualified for careers in:

Advertising
Media Planning
Digital and Web Analytics
Social or Cause Marketing
Product and Brand Management
Product Development
Marketing Research
Account Planning
Public Relations
Retail / Merchandising
Professional Sales
Social Media Marketing

A Top-ranked Program in the U.S. and Massachusetts

College Factual recently ranked Assumption's marketing program as one of the top in the nation and top-five in Massachusetts.

Learn more

Request Information

Apply

Visit Assumption

Marketing

Marketing Program

Bridget Leonard, Ph.D.

An Ideal Place to Learn

All classes taught by professors, none by teaching assistants

2020 Marketing graduates employed or in graduate school within six months

Student/Faculty ratio

Program Curriculum

Faculty

Experiential Learning

Learn the Skills Employers Seek

Faculty/Student Research

Study Abroad

Internships

Assumption's Rome Campus

Career Paths

Professor Daniels introduced me to many social media platforms and how to leverage them for business

My digital marketing classes taught me about valuable marketing resources such as pexels and other digital forums that I use daily at work. I learned about the important role social media marketing plays in a company’s brand.

I’ve gotten a backstage look into the sports management and marketing world at my internship.

It is also extremely cool to be able to work in a place that isn’t the Northeast and see what the lifestyle is like in Texas. It’s very interesting to live somewhere different!

At my internship, I’ve learned a great deal about sales and have used the skills Assumption gave me.

I have also learned how to adequately contribute to a team while maintaining an individual journey with the company. I was ranked #1 on the Intern Matrix for the month of June at my branch.

Assumption's liberal arts, service and leadership opportunities have been great assets to me.

The culture at Fidelity reminds me of Assumption. It's a place where people support each other and form meaningful relationships which is very easy for me to do since the emphasis at Assumption was to always be thoughtful and compassionate.

I credit much of my success to the wonderful staff in the Career Development and Internship Center.

Because of their help, I can confidently say that they made me interview ready and helped me get my job with Amazon. The faculty and staff really care about the students and want them to succeed.

Shining Their Light

Professor Daniels introduced me to many social media platforms and how to leverage them for business

My digital marketing classes taught me about valuable marketing resources such as pexels and other digital forums that I use daily at work. I learned about the important role social media marketing plays in a company’s brand.

I’ve gotten a backstage look into the sports management and marketing world at my internship.

It is also extremely cool to be able to work in a place that isn’t the Northeast and see what the lifestyle is like in Texas. It’s very interesting to live somewhere different!

At my internship, I’ve learned a great deal about sales and have used the skills Assumption gave me.

I have also learned how to adequately contribute to a team while maintaining an individual journey with the company. I was ranked #1 on the Intern Matrix for the month of June at my branch.

Assumption's liberal arts, service and leadership opportunities have been great assets to me.

The culture at Fidelity reminds me of Assumption. It's a place where people support each other and form meaningful relationships which is very easy for me to do since the emphasis at Assumption was to always be thoughtful and compassionate.

I credit much of my success to the wonderful staff in the Career Development and Internship Center.

Because of their help, I can confidently say that they made me interview ready and helped me get my job with Amazon. The faculty and staff really care about the students and want them to succeed.

First-rate Academics in a Catholic University Setting

Assumption is dedicated to providing a clear understanding of what your education will cost

Be Prepared for the Future

Accelerated BA/MBA Dual Degree Program

Career Opportunities

Marketing students are qualified for careers in:

A Top-ranked Program in the U.S. and Massachusetts

Programs Related to Marketing

Communication and Media

Management

Organizational Communication

Masters in Organizational Leadership