Become a Strategic, Creative Marketer Ready to Lead in a Digital & Global Economy
Prepare for a high-growth career shaping brands, influencing audiences, and driving business success. Assumption University’s Marketing program blends a strong liberal arts foundation with hands-on business and digital marketing education — equipping you with the communication, analytics, and leadership skills employers seek.
Why Study Marketing at Assumption?
In today’s competitive marketplace, successful marketers are versatile thinkers who can connect with customers, analyze data, and create strategies that deliver results. At Assumption, you’ll learn how to:
- Build brands and tell compelling stories across traditional and digital channels.
- Translate customer insights into strategic decisions using research, analytics, and consumer behavior theory.
- Design impactful marketing campaigns for real organizations through experiential learning opportunities.
- Navigate ethical and global business challenges grounded in a values-based liberal arts education.
Our graduates go on to careers in advertising, digital marketing, brand management, market research, professional sales, public relations, and more.
Choose Your Path
Marketing Major
Build a comprehensive foundation in marketing strategy, communication, and business principles.
Digital Marketing Concentration
Focus on today’s most in-demand digital skills — SEO/SEM, analytics, social media, email marketing, and mobile strategy.
Sales Concentration
Develop advanced selling, B2B marketing, and professional sales management expertise.
Curriculum That Builds Market-Ready Skills
Core Marketing Courses:
- Principles of Marketing
- Marketing Research
- Consumer Behavior
- Strategic Marketing
Business Core Courses:
- Accounting, Economics & Finance
- Decision Analytics & Business Strategy
Elective Options Include:
Advertising, Public Relations, Professional Selling, Services Marketing, Business-to-Business Marketing, Sport Marketing, Digital Marketing Strategies, Social Media Marketing, Digital Analytics & Mobile Marketing and more.
Bridget Leonard, Ph.D.
Faculty
Experiential Learning
Gain real-world experience through internships, client-project collaborations, study abroad options, and industry partnerships — including work with local businesses on digital marketing audits and strategy plans.
Learn the Skills Employers Seek
Faculty/Student Research
The Assumption curriculum encourages scholarly and real-world experience. With hands-on research conducted alongside faculty mentors, students gain a depth of knowledge and skills that lead to professional success and personal fulfillment.Study Abroad
At Assumption University, the world is your classroom. Students can study and explore abroad in over 50 places from Vienna to England, South Africa, and even our own campus in historic, yet modern, Rome, Italy. Assumption’s study abroad program offers culture, history, and a living classroom for all.Internships
Assumption career planning starts the day you arrive on campus. “Internship in Business” is a 3-credit seminar course in the Grenon School of Business that is available to all business students. The course provides hands-on experience and training, networking and informational interviews with professionals, and assessment of your personal career strengths and interests. You will spend a minimum of 120 hours working in the field. During the weekly seminar, students discuss how organizational behavior and management concepts apply to their individual placements.Career Paths
Employers that have hired Assumption University marketing graduates.
ADP
Amica Mutual Insurance Company
CVS Health
Dell Technologies
Fidelity Investments
Heart and Company
Stephanie McGovern
Marketing with a Concentration in Digital Marketing 2019
Sales and Marketing intern for Downeast Cider
“Professor Daniels introduced me to many social media platforms and how to leverage them for business My digital marketing classes taught me about valuable marketing resources such as pexels and other digital forums that I use daily at work. I learned about the important role social media marketing plays in a company’s brand.”
Tim Power
Marketing 2020
Marketing Intern, Houston Sabercats Rugby Team
“I’ve gotten a backstage look into the sports management and marketing world at my internship. It is also extremely cool to be able to work in a place that isn’t the Northeast and see what the lifestyle is like in Texas. It’s very interesting to live somewhere different!”
Sara Jenkins
Marketing 2020
Tri-Branded Intern, Enterprise Rent-a-Car at Bradley International Airport
“At my internship, I’ve learned a great deal about sales and have used the skills Assumption gave me. I have also learned how to adequately contribute to a team while maintaining an individual journey with the company. I was ranked #1 on the Intern Matrix for the month of June at my branch.”
Colin McQuillan
Marketing 2020
Investment Sales Associate, Fidelity Investments
“Assumption's liberal arts, service and leadership opportunities have been great assets to me. The culture at Fidelity reminds me of Assumption. It's a place where people support each other and form meaningful relationships which is very easy for me to do since the emphasis at Assumption was to always be thoughtful and compassionate.”
Lucas Crawford
Marketing with a Concentration in Digital Marketing 2024
“Pursuing digital marketing reflects my interest in technology's influence on modern business promotion. My Assumption experience has equipped me with skills that I've applied in internships, and I’m eager to use these skills I’ve learned post-graduation. ”
John Colantuoni
Marketing 2024
Marketing
“My journey at Assumption, particularly through the marketing program, has been a pivotal experience for my career, guiding me to achievements beyond my initial aspirations. It has significantly enhanced my professional abilities and personal character. ”
See Assumption University In Person
From our state-of-the-art academic buildings and exceptional academic programs to our welcoming and supportive community, Assumption isn't just a university - it's the place you can call home. Visit us and see why.
Be Prepared for the Future
Accelerated BA/MBA Dual Degree Program
Marketing students are qualified for careers in:
- Advertising
- Media Planning
- Digital and Web Analytics
- Social or Cause Marketing
- Product and Brand Management
- Product Development
- Marketing Research
- Account Planning
- Public Relations
- Retail / Merchandising
- Professional Sales
- Social Media Marketing