Undergraduate

Marketing

Learn to address the fast-paced dynamics of a rapidly changing marketplace with creativity and insight. Our marketing program combines courses in advertising, research, consumer behavior, and public relations so that you’ll understand every aspect of the field, from branding and positioning to promotion and distribution

Marketing Program

Program Tracks Available

Major, Minor


Admission Deadline

Early Decision: November 15

Early Action: November 15

Early Action II: December 15

Regular Decision: February 15


Degrees Offered

B.A.


School

Grenon School of Business


Department

Management, Marketing and Organizational Communication

Program Contact

Michael Lewis, Ph.D.

Department Chair, Management, Marketing and Organizational Communication, MBA Program Director, Assistant Professor of Management
508-767-7372 Tsotsis Family Academic Center - Room 346

An Ideal Place to Learn

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Program Curriculum

Faculty


Experiential Learning

Learn the Skills Employers Seek

Faculty/Student Research

The Assumption curriculum encourages scholarly and real-world experience. With hands-on research conducted alongside faculty mentors, students gain a depth of knowledge and skills that lead to professional success and personal fulfillment.

Study Abroad

At Assumption University, the world is your classroom. Students can study and explore abroad in over 50 places from Vienna to England, South Africa, and even our own campus in historic, yet modern, Rome, Italy. Assumption’s study abroad program offers culture, history, and a living classroom for all.

Internships

Assumption career planning starts the day you arrive on campus. “Internship in Business” is a 3-credit seminar course in the Business Studies Department that is available to all business students. The course provides hands-on experience and training, networking and informational interviews with professionals, and assessment of your personal career strengths and interests. You will spend a minimum of 120 hours working in the field. During the weekly seminar, students discuss how organizational behavior and management concepts apply to their individual placements.

Assumption's Rome Campus

At Assumption's campus in Rome, Italy, the city and the country become your classroom through daily and weekend-long excursions throughout "the eternal city" and the Italian countryside. This unique study abroad experience will enrich your academic and cultural pursuits as you walk in the footsteps of emperors and gladiators then enjoy delectable Italian cuisine or perhaps a cappuccino after class in a local cafe. (Did you know that your financial aid follows you to Rome?)

Explore the Rome Campus

Career Paths

Employers that have hired Assumption University marketing graduates.

ADP

Allied Wire and Cable

Amica Mutual Insurance Company

Astic Group, Inc.

Bank of New York

Coca-Cola

CVS

Dunkin' Brands

Eli Lilly & Company

Meditech

TJX

WB Mason

Colin McQuillan

Marketing 2020
Investment Sales Associate, Fidelity Investments

Assumption's liberal arts, service and leadership opportunities have been great assets to me.

The culture at Fidelity reminds me of Assumption. It's a place where people support each other and form meaningful relationships which is very easy for me to do since the emphasis at Assumption was to always be thoughtful and compassionate.
Stephanie McGovern

Marketing with a Concentration in Digital Marketing 2019
Sales and Marketing intern for Downeast Cider

Professor Daniels introduced me to many social media platforms and how to leverage them for business

My digital marketing classes taught me about valuable marketing resources such as pexels and other digital forums that I use daily at work. I learned about the important role social media marketing plays in a company’s brand.
Tim Power

Marketing 2020
Marketing Intern, Houston Sabercats Rugby Team

I’ve gotten a backstage look into the sports management and marketing world at my internship.

It is also extremely cool to be able to work in a place that isn’t the Northeast and see what the lifestyle is like in Texas. It’s very interesting to live somewhere different!
Sara Jenkins

Marketing 2020
Tri-Branded Intern, Enterprise Rent-a-Car at Bradley International Airport

At my internship, I’ve learned a great deal about sales and have used the skills Assumption gave me.

I have also learned how to adequately contribute to a team while maintaining an individual journey with the company. I was ranked #1 on the Intern Matrix for the month of June at my branch.
Katelyn Corriveau

Marketing 2016
Operations Area Manager, Amazon

I credit much of my success to the wonderful staff in the Career Development and Internship Center.

Because of their help, I can confidently say that they made me interview ready and helped me get my job with Amazon. The faculty and staff really care about the students and want them to succeed.

Shining Their Light

Colin McQuillan

Marketing 2020
Investment Sales Associate, Fidelity Investments

Assumption's liberal arts, service and leadership opportunities have been great assets to me.

The culture at Fidelity reminds me of Assumption. It's a place where people support each other and form meaningful relationships which is very easy for me to do since the emphasis at Assumption was to always be thoughtful and compassionate.
Stephanie McGovern

Marketing with a Concentration in Digital Marketing 2019
Sales and Marketing intern for Downeast Cider

Professor Daniels introduced me to many social media platforms and how to leverage them for business

My digital marketing classes taught me about valuable marketing resources such as pexels and other digital forums that I use daily at work. I learned about the important role social media marketing plays in a company’s brand.
Tim Power

Marketing 2020
Marketing Intern, Houston Sabercats Rugby Team

I’ve gotten a backstage look into the sports management and marketing world at my internship.

It is also extremely cool to be able to work in a place that isn’t the Northeast and see what the lifestyle is like in Texas. It’s very interesting to live somewhere different!
Sara Jenkins

Marketing 2020
Tri-Branded Intern, Enterprise Rent-a-Car at Bradley International Airport

At my internship, I’ve learned a great deal about sales and have used the skills Assumption gave me.

I have also learned how to adequately contribute to a team while maintaining an individual journey with the company. I was ranked #1 on the Intern Matrix for the month of June at my branch.
Katelyn Corriveau

Marketing 2016
Operations Area Manager, Amazon

I credit much of my success to the wonderful staff in the Career Development and Internship Center.

Because of their help, I can confidently say that they made me interview ready and helped me get my job with Amazon. The faculty and staff really care about the students and want them to succeed.
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First-rate Academics in a Catholic University Setting

Assumption University awakens in students a sense of wonder, discovery, and purpose, forming graduates known for their intellectual seriousness, thoughtful citizenship, and devotion to the common good. Students are provided an education that shapes their souls, forms them intellectually, and prepares them for meaningful careers. Enlivened by the harmony of faith and reason, here, students’ minds and hearts are transformed.

Our Mission

Assumption is dedicated to providing a clear understanding of what your education will cost

We’ll help cut through the complexity of financing your education, ensuring you understand what you need, how to apply for aid, and what’s expected of you. You will be assigned a personal financial aid advisor who will guide you through the process and answer all of your financial aid-related questions.

Learn about financial aid
Feb 1 Tue

Graduate Admissions Virtual Information Session

We invite you to learn more about our premier graduate programs as well as the admissions process at Assumption by participating in our webinar on Tuesday, February 1st, at 12:00 pm EST. You will have the opportunity to chat with admissions staff throughout the webinar.

Feb. 1, 2022
12:00 PM - 1:00 PM
Virtual
Register Now
Feb 1 Tue

Student Life Presentation and Panel

Join us virtually to take a closer look at student life at Assumption. Learn more about living and learning at Assumption University. Ask your questions to current students. Hear about residential life, student involvement, campus traditions, and more!

Feb. 1, 2022
7:00 PM - 8:30 PM
Virtual
Register
Feb 3 Thu

Cybersecurity Information Session

Join us on Thursday, February 3, 2022, from 12:30 to 1:30 p.m. via Zoom for an information session about our Cybersecurity Program. Spend an hour with us and learn how a degree in one of Assumption's newest degree programs can launch and advance your career and how you can declare your major. Intere ... Read more

Feb. 3, 2022
12:30 PM - 1:30 PM
Virtual

Events

Feb 1 Tue

Graduate Admissions Virtual Information Session

We invite you to learn more about our premier graduate programs as well as the admissions process at Assumption by participating in our webinar on Tuesday, February 1st, at 12:00 pm EST. You will have the opportunity to chat with admissions staff throughout the webinar.

Feb. 1, 2022
12:00 PM - 1:00 PM
Virtual
Register Now
Feb 1 Tue

Student Life Presentation and Panel

Join us virtually to take a closer look at student life at Assumption. Learn more about living and learning at Assumption University. Ask your questions to current students. Hear about residential life, student involvement, campus traditions, and more!

Feb. 1, 2022
7:00 PM - 8:30 PM
Virtual
Register
Feb 3 Thu

Cybersecurity Information Session

Join us on Thursday, February 3, 2022, from 12:30 to 1:30 p.m. via Zoom for an information session about our Cybersecurity Program. Spend an hour with us and learn how a degree in one of Assumption's newest degree programs can launch and advance your career and how you can declare your major. Intere ... Read more

Feb. 3, 2022
12:30 PM - 1:30 PM
Virtual

Be Prepared for the Future


Accelerated BA/MBA Dual Degree Program

Apply as a high school senior into the dual degree program with one application and benefit from being considered for a $2,500 Assumption Business Leader Scholarship (per year for 5 years), special programming, and the ability to take up to two MBA courses during your senior year.  We offer two tracks to choose from: Management and CPA (for accounting majors only). Learn more about all of the University's dual degree offerings.

Accelerated BA/MBA Dual Degree Program

Career Opportunities

Marketing students are qualified for careers in:

  • Advertising
  • Media Planning
  • Digital and Web Analytics
  • Social or Cause Marketing
  • Product and Brand Management
  • Product Development
  • Marketing Research
  • Account Planning
  • Public Relations
  • Retail / Merchandising
  • Professional Sales
  • Social Media Marketing 

A Top-ranked Program in the U.S. and Massachusetts

College Factual recently ranked Assumption's marketing program as one of the top in the nation and top-five in Massachusetts.

Learn more

Related Programs

Communication and Media

Undergraduate

Management

Undergraduate