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Undergraduate

Marketing with a Concentration in Sales

What is the Marketing Concentration in Sales?

Learn to address the fast-paced dynamics of a rapidly changing marketplace with creativity and insight. Focus on in-demand sales skills. 

Marketing with a concentration in sales students gain a solid basis for understanding the marketplace through core courses in marketing research, consumer behavior, and strategic marketing, and focus in-depth in the world of sales through courses in Professional Selling, Sales Management, Digital Sales, and B2B Sales. Students gain proficiency in a broad range of technical and professional skills sought by employers, study in an environment that values ethical and socially responsible business practice, and work to become good communicators, critical thinkers, problem solvers and multitaskers. 

Program Contact

Bridget Leonard, Ph.D.

Department Chair, Marketing and Organizational Communication, Assistant Professor of Marketing
508-767-7246 Tsotsis Family Academic Center - Room 334

Jul 22
2024
Camp AIM 2024 | Math Camp for HS Students
9:15 AM - 2:45 PM
Assumption University, 500 Salisbury Street, Worcester, MA 01609
Jul 27
2024
Cape Cod Reception
2:00 PM - 5:00 PM
Hyannis Yacht Club, 490 Ocean Street, Hyannis, MA 02601
Aug 15
2024
Fast Track to the Pack 2024
1:00 PM - 6:00 PM
Assumption University, 500 Salisbury Street, Worcester, MA 01609

Program Details

  • This major prepares students for careers in sales, including Inside Sales, Sales Managers, Account Managers. Some of the companies our sales students have joined include ADP and Dell Technologies.  

  • MAJOR IN MARKETING WITH A CONCENTRATION IN SALES   

    CORE BUSINESS COURSES (9)  

    • ACC 125 Principles of Accounting I  
    • ACC 126 Principles of Accounting II 
    • MGT 100 Introduction to Management  
    • ECO 110 Microeconomics  
    • ECO 111 Macroeconomics  
    • ECO 115 Statistics with Excel  
    • FIN 325 Financial Management I  
    • MKT 101 Principles of Marketing  
    • MGT 230 Decision Analytics for Managers  
    • MGT 400 Business Strategy  

    MARKETING CORE COURSES (3) 

    • MKT 250 Marketing Research  
    • MKT 308 Consumer Behavior  
    • MKT 405 Strategic Marketing 

    SALES CONCENTRATION COURSES (4) 

    • MKT 312 Sales Management  
    • MKT 322 Business-to-Business Marketing  
    • MKT 330 Professional Selling  
    • MKT 331 Digital Sales  
Bridget Leonard, Ph.D.
Department Chair, Marketing and Organizational Communication Assistant Professor of Marketing
Nadeesha H. Bandara, Ph.D
Assistant Professor of Marketing
Zachary Jeremy Daniels
Associate Professor of Practice, Mgmt, Mktg, Org Comm
Dongeun Kim, Ph.D.
Assistant Professor of Marketing
Emy Novoa
Emy Novoa

Marketing with a Concentration in Sales 2024

"Because I have been able to work directly with experts throughout different fields I have gained a strong foundation of the concepts and principles of marketing, sales, and the overall scope of successful business."