Marketing with a Concentration in Digital Marketing
The digital marketing concentration will help students gain the knowledge necessary to succeed in a digital marketing environment.
Marketing with a Concentration in Digital Marketing
An Ideal Place to Learn
All classes taught by professors, none by teaching assistants
Students from 29 states and 21 countries
Zachary Daniels, MBAProfessor of Practice in Marketing
Bridget Leonard, Ph.D.Assistant Professor of Marketing
Elizabeth O'Hara, Ed.D.Assistant Professor of Management and Marketing, Sport Management Minor
Learn the Skills Employers Seek
The Assumption curriculum encourages scholarly and real-world experience. With hands-on research conducted alongside faculty mentors, students gain a depth of knowledge and skills that lead to professional success and personal fulfillment.
At Assumption University, the world is your classroom. Students can study and explore abroad in over 50 places from Vienna to England, South Africa, and even our own campus in historic, yet modern, Rome, Italy. Assumption’s study abroad program offers culture, history, and a living classroom for all.
Assumption career planning starts the day you arrive on campus. “Internship in Business” is a 3-credit seminar course in the Business Studies Department that is available to all business students. The course provides hands-on experience and training, networking and informational interviews with professionals, and assessment of your personal career strengths and interests. You will spend a minimum of 120 hours working in the field. During the weekly seminar, students discuss how organizational behavior and management concepts apply to their individual placements.
Assumption's Rome Campus
At Assumption's campus in Rome, Italy, the city and the country become your classroom through daily and weekend-long excursions throughout "the eternal city" and the Italian countryside. This unique study abroad experience will enrich your academic and cultural pursuits as you walk in the footsteps of emperors and gladiators then enjoy delectable Italian cuisine or perhaps a cappuccino after class in a local cafe. (Did you know that your financial aid follows you to Rome?)Explore the Rome Campus
Some of the firms Marketing majors have joined include:
Allied Wire and Cable
Amica Mutual Insurance Company
Astic Group Inc.
Bank of New York
Connection Systems & Engineering
Eli Lilly & Company
Home Loan Investment Bank
Shining Their Light
Marketing with a Concentration in Digital Marketing 2019
Sales and Marketing intern for Downeast Cider
Professor Daniels introduced me to many social media platforms and how to leverage them for business
My digital marketing classes taught me about valuable marketing resources such as pexels and other digital forums that I use daily at work. I learned about the important role social media marketing plays in a company’s brand.
Tri-Branded Intern, Enterprise Rent-a-Car at Bradley International Airport
At my internship, I’ve learned a great deal about sales and have used the skills Assumption gave me.
I have also learned how to adequately contribute to a team while maintaining an individual journey with the company. I was ranked #1 on the Intern Matrix for the month of June at my branch.
First-rate Academics in a Catholic University Setting
Assumption University awakens in students a sense of wonder, discovery, and purpose, forming graduates known for their intellectual seriousness, thoughtful citizenship, and devotion to the common good. Students are provided an education that shapes their souls, forms them intellectually, and prepares them for meaningful careers. Enlivened by the harmony of faith and reason, here, students’ minds and hearts are transformed.Our Mission
Assumption is dedicated to providing a clear understanding of what your education will cost
We’ll help cut through the complexity of financing your education, ensuring you understand what you need, how to apply for aid, and what’s expected of you. You will be assigned a personal financial aid advisor who will guide you through the process and answer all of your financial aid-related questions.
Hound Academy: Applying Regular Decision
Join the Office of Admissions for a virtual presentation on applying Regular Decision. Hear more about completing the Common Application, including tips from current students and admission professionals! You'll also be able to ask your questions to our panel of current Greyhounds during a live Q& ... Read more
Winter Open House
Join us for Winter Open House by visiting our West Side story book campus, located in the heart of Worcester, the second largest city in New England. Experience the excitement of Assumption's academic opportunities and campus life and see for yourself why Assumption was named a “Best Regional Univer ... Read more
Be Prepared for the Future
Accelerated BA/MBA Dual Degree Program
Apply as a high school senior into the dual degree program with one application and benefit from being considered for a $2,500 Assumption Business Leader Scholarship (per year for 5 years), special programming, and the ability to take up to two MBA courses during your senior year. We offer two tracks to choose from: Management and CPA (for accounting majors only). Learn more about all of the University's dual degree offerings.
- Account Planning
- Digital and Web Analytics
- Marketing Research
- Media Planning
- Product and Brand Management
- Product Development
- Professional Sales
- Public Relations
- Social or Cause Marketing
- Social Media Marketing
Learn by Doing
Students enrolled in the digital marketing concentration work with local start-ups and small businesses to conduct audits of the organizations’ digital channels. As part of this experiential learning experience, students collaborate with those organizations to develop new digital marketing strategies that have contributed to the growth of those organizations.