Marketing is rapidly transitioning towards the digital world and adopting digital tools. With the rise of smartphones, tablets, video games, and other forms of new media, organizations are rapidly changing the way they marketing products and services to consumers. The digital marketing concentration at Assumption helps students gain the knowledge necessary to succeed in a digital marketing environment.
This concentration introduces students to topics such as social media marketing, email marketing, and mobile strategies. Students will learn to develop and implement contemporary digital marketing campaigns for any type of organization and learn to make tactical and data-driven decisions using social media measurements, business intelligence, SEO/SEM, web analytics, and marketing data.
Bridget Leonard, Ph.D.
Faculty
Experiential Learning
Assumption's Rome Campus
At Assumption's campus in Rome, Italy, the city and the country become your classroom through daily and weekend-long excursions throughout "the eternal city" and the Italian countryside. This unique study abroad experience will enrich your academic and cultural pursuits as you walk in the footsteps of emperors and gladiators then enjoy delectable Italian cuisine or perhaps a cappuccino after class in a local cafe. (Did you know that your financial aid follows you to Rome?)
Explore the Rome CampusLearn the Skills Employers Seek
Faculty/Student Research
The Assumption curriculum encourages scholarly and real-world experience. With hands-on research conducted alongside faculty mentors, students gain a depth of knowledge and skills that lead to professional success and personal fulfillment.Study Abroad
At Assumption University, the world is your classroom. Students can study and explore abroad in over 50 places from Vienna to England, South Africa, and even our own campus in historic, yet modern, Rome, Italy. Assumption’s study abroad program offers culture, history, and a living classroom for all.Internships
Assumption career planning starts the day you arrive on campus. “Internship in Business” is a 3-credit seminar course in the Business Studies Department that is available to all business students. The course provides hands-on experience and training, networking and informational interviews with professionals, and assessment of your personal career strengths and interests. You will spend a minimum of 120 hours working in the field. During the weekly seminar, students discuss how organizational behavior and management concepts apply to their individual placements.Career Paths
Some of the firms Marketing majors have joined include:
Allied Wire and Cable
Amica Mutual Insurance Company
Astic Group Inc.
Bank of New York
Brightcove
Coca-Cola
Communispace
Connection Systems & Engineering
CVS
Dunkin Brands
Eli Lilly & Company
Enterprise
Home Loan Investment Bank
HubSpot
Lionbridge
Marriott Hotel
Meditech
Staples
TJX
WB Mason
Wyngspan
451 Marketing
First-rate Academics in a Catholic University Setting
Assumption University awakens in students a sense of wonder, discovery, and purpose, forming graduates known for their intellectual seriousness, thoughtful citizenship, and devotion to the common good. Students are provided an education that shapes their souls, forms them intellectually, and prepares them for meaningful careers. Enlivened by the harmony of faith and reason, here, students’ minds and hearts are transformed.
Assumption is dedicated to providing a clear understanding of what your education will cost
Be Prepared for the Future
Accelerated BA/MBA Dual Degree Program
Career Opportunities
- Account Planning
- Advertising
- Digital and Web Analytics
- Marketing Research
- Media Planning
- Product and Brand Management
- Product Development
- Professional Sales
- Public Relations
- Retail/Merchandising
- Social or Cause Marketing
- Social Media Marketing