Undergraduate

Marketing with a Concentration in Digital Marketing

The digital marketing concentration will help students gain the knowledge necessary to succeed in a digital marketing environment.

Marketing with a Concentration in Digital Marketing

Program Tracks Available

Major


Admission Deadline

Early Decision: November 1
Early Action: November 1
Early Action II: December 15
Regular Decision: February 15


Degrees Offered

B.A.


School

Grenon School of Business


Department

Program Contact

Cary Leblanc, Ph.D.

Department Chair, Management, Marketing and Organizational Communication, Assistant Professor of Management and Marketing
508-767-7560 Tsotsis Family Academic Center - Room 343

An Ideal Place to Learn

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Program Curriculum

Faculty


Experiential Learning

Learn the Skills Employers Seek

Faculty/Student Research

The Assumption curriculum encourages scholarly and real-world experience. With hands-on research conducted alongside faculty mentors, students gain a depth of knowledge and skills that lead to professional success and personal fulfillment.

Study Abroad

At Assumption University, the world is your classroom. Students can study and explore abroad in over 50 places from Vienna to England, South Africa, and even our own campus in historic, yet modern, Rome, Italy. Assumption’s study abroad program offers culture, history, and a living classroom for all.

Internships

Assumption career planning starts the day you arrive on campus. “Internship in Business” is a 3-credit seminar course in the Business Studies Department that is available to all business students. The course provides hands-on experience and training, networking and informational interviews with professionals, and assessment of your personal career strengths and interests. You will spend a minimum of 120 hours working in the field. During the weekly seminar, students discuss how organizational behavior and management concepts apply to their individual placements.

Assumption's Rome Campus

At Assumption's campus in Rome, Italy, the city and the country become your classroom through daily and weekend-long excursions throughout "the eternal city" and the Italian countryside. This unique study abroad experience will enrich your academic and cultural pursuits as you walk in the footsteps of emperors and gladiators then enjoy delectable Italian cuisine or perhaps a cappuccino after class in a local cafe. (Did you know that your financial aid follows you to Rome?)

Explore the Rome Campus

Career Paths

Some of the firms Marketing majors have joined include:

Allied Wire and Cable

Amica Mutual Insurance Company

Astic Group Inc.

Bank of New York

Brightcove

Coca-Cola

Communispace

Connection Systems & Engineering

CVS

Dunkin Brands

Eli Lilly & Company

Enterprise

Home Loan Investment Bank

HubSpot

Lionbridge

Marriott Hotel

Meditech

Staples

TJX

WB Mason

Wyngspan

451 Marketing

Sara Jenkins

Marketing 2020
Tri-Branded Intern, Enterprise Rent-a-Car at Bradley International Airport

At my internship, I’ve learned a great deal about sales and have used the skills Assumption gave me.

I have also learned how to adequately contribute to a team while maintaining an individual journey with the company. I was ranked #1 on the Intern Matrix for the month of June at my branch.
Stephanie McGovern

Marketing with a Concentration in Digital Marketing 2019
Sales and Marketing intern for Downeast Cider

Professor Daniels introduced me to many social media platforms and how to leverage them for business

My digital marketing classes taught me about valuable marketing resources such as pexels and other digital forums that I use daily at work. I learned about the important role social media marketing plays in a company’s brand.

Shining Their Light

Sara Jenkins

Marketing 2020
Tri-Branded Intern, Enterprise Rent-a-Car at Bradley International Airport

At my internship, I’ve learned a great deal about sales and have used the skills Assumption gave me.

I have also learned how to adequately contribute to a team while maintaining an individual journey with the company. I was ranked #1 on the Intern Matrix for the month of June at my branch.
Stephanie McGovern

Marketing with a Concentration in Digital Marketing 2019
Sales and Marketing intern for Downeast Cider

Professor Daniels introduced me to many social media platforms and how to leverage them for business

My digital marketing classes taught me about valuable marketing resources such as pexels and other digital forums that I use daily at work. I learned about the important role social media marketing plays in a company’s brand.
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First-rate Academics in a Catholic University Setting

Assumption University strives to form graduates known for critical intelligence, thoughtful citizenship and compassionate service. Rooted in the Catholic intellectual tradition, the University pursues these ambitious goals through a curriculum grounded in the liberal arts that prepares students for professionally and personally rewarding lives of meaning.

Our Mission

Assumption is dedicated to providing a clear understanding of what your education will cost

We’ll help cut through the complexity of financing your education, ensuring you understand what you need, how to apply for aid, and what’s expected of you. You will be assigned a personal financial aid advisor who will guide you through the process and answer all of your financial aid-related questions.

Learn about financial aid
Sep 22 Tue

Application Bootcamp

Join us virtually for an in-depth look at the university application process. During your application bootcamp experience you will: Learn more about studying at Assumption University Hear from Admission Ambassadors about the Do's and Don't's of campus visits Practice a university interview one-on-o ... Read more

Sep. 22, 2020
6:00 PM - 8:00 PM
Virtual
Register
Sep 23 Wed

Student Life Panel and Presentation

Join us virtually to take a closer look at student life at Assumption. During the presentation and panel you will: Learn more about living and learning at Assumption University Hear about residential life, student involvement, campus traditions, and more Ask your questions to students

Sep. 23, 2020
6:00 PM - 7:00 PM
Virtual
Register
Sep 23 Wed

Application Bootcamp

Join us virtually for an in-depth look at the university application process. During your application bootcamp experience you will: Learn more about studying at Assumption University Hear from Admission Ambassadors about the Do's and Don't's of campus visits Practice a university interview one-on-o ... Read more

Sep. 23, 2020
6:00 PM - 8:00 PM
Virtual
Register

Events

Sep 22 Tue

Application Bootcamp

Join us virtually for an in-depth look at the university application process. During your application bootcamp experience you will: Learn more about studying at Assumption University Hear from Admission Ambassadors about the Do's and Don't's of campus visits Practice a university interview one-on-o ... Read more

Sep. 22, 2020
6:00 PM - 8:00 PM
Virtual
Register
Sep 23 Wed

Student Life Panel and Presentation

Join us virtually to take a closer look at student life at Assumption. During the presentation and panel you will: Learn more about living and learning at Assumption University Hear about residential life, student involvement, campus traditions, and more Ask your questions to students

Sep. 23, 2020
6:00 PM - 7:00 PM
Virtual
Register
Sep 23 Wed

Application Bootcamp

Join us virtually for an in-depth look at the university application process. During your application bootcamp experience you will: Learn more about studying at Assumption University Hear from Admission Ambassadors about the Do's and Don't's of campus visits Practice a university interview one-on-o ... Read more

Sep. 23, 2020
6:00 PM - 8:00 PM
Virtual
Register

Career Opportunities

  •  
  • Account Planning
  • Advertising
  • Digital and Web Analytics
  • Marketing Research
  • Media Planning
  • Product and Brand Management
  • Product Development
  • Professional Sales
  • Public Relations
  • Retail/Merchandising
  • Social or Cause Marketing
  • Social Media Marketing
  •  

Learn by Doing

Students enrolled in the digital marketing concentration work with local start-ups and small businesses to conduct audits of the organizations’ digital channels. As part of this experiential learning experience, students collaborate with those organizations to develop new digital marketing strategies that have contributed to the growth of those organizations.


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