Undergraduate

Marketing with a Concentration in Digital Marketing

The digital marketing concentration will help students gain the knowledge necessary to succeed in a digital marketing environment.

Marketing with a Concentration in Digital Marketing

Program Tracks Available

Major


Admission Deadline

Early Decision: November 15 (extended from November 1)

Early Action: November 15 (extended from November 1)

Early Action II: December 15

Regular Decision: February 15


Degrees Offered

B.A.


School

Grenon School of Business


Department

Program Contact

Cary Leblanc, Ph.D.

Department Chair, Management, Marketing and Organizational Communication, Assistant Professor of Management and Marketing
508-767-7560 Tsotsis Family Academic Center - Room 343

An Ideal Place to Learn

Back To Top

Program Curriculum

Faculty


Experiential Learning

Learn the Skills Employers Seek

Faculty/Student Research

The Assumption curriculum encourages scholarly and real-world experience. With hands-on research conducted alongside faculty mentors, students gain a depth of knowledge and skills that lead to professional success and personal fulfillment.

Study Abroad

At Assumption University, the world is your classroom. Students can study and explore abroad in over 50 places from Vienna to England, South Africa, and even our own campus in historic, yet modern, Rome, Italy. Assumption’s study abroad program offers culture, history, and a living classroom for all.

Internships

Assumption career planning starts the day you arrive on campus. “Internship in Business” is a 3-credit seminar course in the Business Studies Department that is available to all business students. The course provides hands-on experience and training, networking and informational interviews with professionals, and assessment of your personal career strengths and interests. You will spend a minimum of 120 hours working in the field. During the weekly seminar, students discuss how organizational behavior and management concepts apply to their individual placements.

Assumption's Rome Campus

At Assumption's campus in Rome, Italy, the city and the country become your classroom through daily and weekend-long excursions throughout "the eternal city" and the Italian countryside. This unique study abroad experience will enrich your academic and cultural pursuits as you walk in the footsteps of emperors and gladiators then enjoy delectable Italian cuisine or perhaps a cappuccino after class in a local cafe. (Did you know that your financial aid follows you to Rome?)

Explore the Rome Campus

Career Paths

Some of the firms Marketing majors have joined include:

Allied Wire and Cable

Amica Mutual Insurance Company

Astic Group Inc.

Bank of New York

Brightcove

Coca-Cola

Communispace

Connection Systems & Engineering

CVS

Dunkin Brands

Eli Lilly & Company

Enterprise

Home Loan Investment Bank

HubSpot

Lionbridge

Marriott Hotel

Meditech

Staples

TJX

WB Mason

Wyngspan

451 Marketing

Sara Jenkins

Marketing 2020
Tri-Branded Intern, Enterprise Rent-a-Car at Bradley International Airport

At my internship, I’ve learned a great deal about sales and have used the skills Assumption gave me.

I have also learned how to adequately contribute to a team while maintaining an individual journey with the company. I was ranked #1 on the Intern Matrix for the month of June at my branch.
Stephanie McGovern

Marketing with a Concentration in Digital Marketing 2019
Sales and Marketing intern for Downeast Cider

Professor Daniels introduced me to many social media platforms and how to leverage them for business

My digital marketing classes taught me about valuable marketing resources such as pexels and other digital forums that I use daily at work. I learned about the important role social media marketing plays in a company’s brand.

Shining Their Light

Sara Jenkins

Marketing 2020
Tri-Branded Intern, Enterprise Rent-a-Car at Bradley International Airport

At my internship, I’ve learned a great deal about sales and have used the skills Assumption gave me.

I have also learned how to adequately contribute to a team while maintaining an individual journey with the company. I was ranked #1 on the Intern Matrix for the month of June at my branch.
Stephanie McGovern

Marketing with a Concentration in Digital Marketing 2019
Sales and Marketing intern for Downeast Cider

Professor Daniels introduced me to many social media platforms and how to leverage them for business

My digital marketing classes taught me about valuable marketing resources such as pexels and other digital forums that I use daily at work. I learned about the important role social media marketing plays in a company’s brand.
see another

First-rate Academics in a Catholic University Setting

Assumption University strives to form graduates known for critical intelligence, thoughtful citizenship and compassionate service. Rooted in the Catholic intellectual tradition, the University pursues these ambitious goals through a curriculum grounded in the liberal arts that prepares students for professionally and personally rewarding lives of meaning.

Our Mission

Assumption is dedicated to providing a clear understanding of what your education will cost

We’ll help cut through the complexity of financing your education, ensuring you understand what you need, how to apply for aid, and what’s expected of you. You will be assigned a personal financial aid advisor who will guide you through the process and answer all of your financial aid-related questions.

Learn about financial aid
Dec 10 Thu

Student Life Panel and Presentation

Join us virtually to take a closer look at student life at Assumption. During the presentation and panel you will: Learn more about living and learning at Assumption University Hear about residential life, student involvement, campus traditions, and more Ask your questions to students

Dec. 10, 2020
4:00 PM - 5:00 PM
Virtual
Register
Dec 17 Thu

Financial Aid 101 Webinar

You're invited to join us for an informative Financial Aid 101 Webinar. This webinar provides an overview of the financial aid process at Assumption University. You'll learn more about: How to apply for financial aid How financial aid is determined The different types of financial aid funding The ... Read more

Dec. 17, 2020
6:00 PM - 7:00 PM
Virtual
Register

Events

Dec 10 Thu

Student Life Panel and Presentation

Join us virtually to take a closer look at student life at Assumption. During the presentation and panel you will: Learn more about living and learning at Assumption University Hear about residential life, student involvement, campus traditions, and more Ask your questions to students

Dec. 10, 2020
4:00 PM - 5:00 PM
Virtual
Register
Dec 17 Thu

Financial Aid 101 Webinar

You're invited to join us for an informative Financial Aid 101 Webinar. This webinar provides an overview of the financial aid process at Assumption University. You'll learn more about: How to apply for financial aid How financial aid is determined The different types of financial aid funding The ... Read more

Dec. 17, 2020
6:00 PM - 7:00 PM
Virtual
Register

Be Prepared for the Future


Accelerated BA/MBA Dual Degree Program

Apply as a high school senior into the dual degree program with one application and benefit from being considered for a $2,500 Assumption Business Leader Scholarship (per year for 5 years), special programming, and the ability to take up to two MBA courses during your senior year.  We offer two tracks to choose from: Management and CPA (for accounting majors only). Learn more about all of the University's dual degree offerings.

Accelerated BA/MBA Dual Degree Program

Career Opportunities

  •  
  • Account Planning
  • Advertising
  • Digital and Web Analytics
  • Marketing Research
  • Media Planning
  • Product and Brand Management
  • Product Development
  • Professional Sales
  • Public Relations
  • Retail/Merchandising
  • Social or Cause Marketing
  • Social Media Marketing
  •  

Learn by Doing

Students enrolled in the digital marketing concentration work with local start-ups and small businesses to conduct audits of the organizations’ digital channels. As part of this experiential learning experience, students collaborate with those organizations to develop new digital marketing strategies that have contributed to the growth of those organizations.


Related Programs