Undergraduate

Marketing with a Concentration in Digital Marketing

The digital marketing concentration will help students gain the knowledge necessary to succeed in a digital marketing environment.

Marketing with a Concentration in Digital Marketing

Program Tracks Available

Major

Admission Deadline

Early Decision: November 15

Early Action: November 15

Early Action II: December 15

Regular Decision: February 15

Apply Now

Degrees Offered

B.A.

School

Grenon School of Business

Department

Program Overview

Marketing is rapidly transitioning towards the digital world and adopting digital tools. With the rise of smartphones, tablets, video games, and other forms of new media, organizations are rapidly changing the way they marketing products and services to consumers. The digital marketing concentration at Assumption helps students gain the knowledge necessary to succeed in a digital marketing environment.

This concentration introduces students to topics such as social media marketing, email marketing, and mobile strategies. Students will learn to develop and implement contemporary digital marketing campaigns for any type of organization and learn to make tactical and data-driven decisions using social media measurements, business intelligence, SEO/SEM, web analytics, and marketing data.

Program Contact

Bridget Leonard, Ph.D.

Department Chair, Marketing and Organizational Communication, Assistant Professor of Marketing

508-767-7246 bl.leonard@assumption.edu Tsotsis Family Academic Center - Room 334

An Ideal Place to Learn

100%

All classes taught by professors, none by teaching assistants

Students from 29 states and 21 countries

11:1

Student/Faculty ratio

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Program Curriculum

Concentration in Digital Marketing

Marketing is rapidly transitioning towards the digital world and adopting digital tools. With the rise of smartphones, tablets, video games, and other forms of new media, organizations are rapidly changing the way they market products and services to consumers. This concentration will help students gain the knowledge necessary to succeed in a digital marketing environment.

The digital marketing concentration will introduce students to topics such as social media marketing, email marketing, and mobile strategies. Students will learn to develop and implement contemporary digital marketing campaigns for any type of organization and learn to make tactical and data-driven decisions using social media measurement, business intelligence, SEO/SEM, web analytics, and marketing data.

Business Core (8 Courses)

ACC 125	Principles of Accounting I
ACC 126	Principles of Accounting II
ECO 110	Microeconomics
ECO 111	Macroeconomics
ECO 115	Statistics
MGT 100	Introduction to Management
MKT 101	Principles of Marketing

Note: ECO115 requires students to have taken MAT114 prior to or at the same time. The course also requires successful prior completion of the one-credit CSC110 or a passing score on an Excel placement exam.

Upper Level

FIN 325	Financial Management I (formerly ECO 325 Corporate Finance)
MGT 230	Decision Analytics for Managers
MGT 400	Business Strategy (Capstone Course)
MKT 250	Developing Marketing Insights
MKT 308	Consumer Marketing Behavior
MKT 326	Digital Marketing Strategies
MKT 327	Social Media Marketing
MKT 328	Digital Analytics for Marketing
MKT 329	Mobile Marketing
MKT 405	Strategic Marketing

Course Descriptions

Faculty

Cary Leblanc, Ph.D. Assistant Professor of Management and Marketing Rome Campus Program Director

Paul Bailey, MBA Visiting Instructor of Marketing

Zachary Jeremy Daniels, MBA

Associate Professor of Practice, Mgmt, Mktg, Org Comm

Bridget Leonard, Ph.D. Department Chair, Marketing and Organizational Communication Assistant Professor of Marketing

Experiential Learning

Learn the Skills Employers Seek

Faculty/Student Research

The Assumption curriculum encourages scholarly and real-world experience. With hands-on research conducted alongside faculty mentors, students gain a depth of knowledge and skills that lead to professional success and personal fulfillment.

Study Abroad

At Assumption University, the world is your classroom. Students can study and explore abroad in over 50 places from Vienna to England, South Africa, and even our own campus in historic, yet modern, Rome, Italy. Assumption’s study abroad program offers culture, history, and a living classroom for all.

Internships

Assumption career planning starts the day you arrive on campus. “Internship in Business” is a 3-credit seminar course in the Business Studies Department that is available to all business students. The course provides hands-on experience and training, networking and informational interviews with professionals, and assessment of your personal career strengths and interests. You will spend a minimum of 120 hours working in the field. During the weekly seminar, students discuss how organizational behavior and management concepts apply to their individual placements.

Assumption's Rome Campus

At Assumption's campus in Rome, Italy, the city and the country become your classroom through daily and weekend-long excursions throughout "the eternal city" and the Italian countryside. This unique study abroad experience will enrich your academic and cultural pursuits as you walk in the footsteps of emperors and gladiators then enjoy delectable Italian cuisine or perhaps a cappuccino after class in a local cafe. (Did you know that your financial aid follows you to Rome?)

Explore the Rome Campus

Career Paths

Some of the firms Marketing majors have joined include:

Allied Wire and Cable

Amica Mutual Insurance Company

Astic Group Inc.

Bank of New York

Brightcove

Coca-Cola

Communispace

Connection Systems & Engineering

CVS

Dunkin Brands

Eli Lilly & Company

Enterprise

Home Loan Investment Bank

HubSpot

Lionbridge

Marriott Hotel

Meditech

Staples

TJX

WB Mason

Wyngspan

451 Marketing

Stephanie McGovern

Marketing with a Concentration in Digital Marketing 2019
Sales and Marketing intern for Downeast Cider

Professor Daniels introduced me to many social media platforms and how to leverage them for business

My digital marketing classes taught me about valuable marketing resources such as pexels and other digital forums that I use daily at work. I learned about the important role social media marketing plays in a company’s brand.

Sara Jenkins

Marketing 2020
Tri-Branded Intern, Enterprise Rent-a-Car at Bradley International Airport

At my internship, I’ve learned a great deal about sales and have used the skills Assumption gave me.

I have also learned how to adequately contribute to a team while maintaining an individual journey with the company. I was ranked #1 on the Intern Matrix for the month of June at my branch.

Kaylee Hubbard

Marketing with a Concentration in Digital Marketing 2023
Social Media Marketing Assistant at Daniels Digital

I have learned so much at Assumption and have interned with a digital marketing firm.

I chose to major in Digital Marketing because it allows me to learn how to develop and implement strategies for different companies. I look forward to continuing to learn more before I graduate and hope to have my own digital marketing agency in the future.

Shining Their Light

Stephanie McGovern

Marketing with a Concentration in Digital Marketing 2019
Sales and Marketing intern for Downeast Cider

Professor Daniels introduced me to many social media platforms and how to leverage them for business

My digital marketing classes taught me about valuable marketing resources such as pexels and other digital forums that I use daily at work. I learned about the important role social media marketing plays in a company’s brand.

Sara Jenkins

Marketing 2020
Tri-Branded Intern, Enterprise Rent-a-Car at Bradley International Airport

At my internship, I’ve learned a great deal about sales and have used the skills Assumption gave me.

I have also learned how to adequately contribute to a team while maintaining an individual journey with the company. I was ranked #1 on the Intern Matrix for the month of June at my branch.

Kaylee Hubbard

Marketing with a Concentration in Digital Marketing 2023
Social Media Marketing Assistant at Daniels Digital

I have learned so much at Assumption and have interned with a digital marketing firm.

I chose to major in Digital Marketing because it allows me to learn how to develop and implement strategies for different companies. I look forward to continuing to learn more before I graduate and hope to have my own digital marketing agency in the future.

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First-rate Academics in a Catholic University Setting

Assumption University awakens in students a sense of wonder, discovery, and purpose, forming graduates known for their intellectual seriousness, thoughtful citizenship, and devotion to the common good. Students are provided an education that shapes their souls, forms them intellectually, and prepares them for meaningful careers. Enlivened by the harmony of faith and reason, here, students’ minds and hearts are transformed.

Our Mission

Assumption is dedicated to providing a clear understanding of what your education will cost

We’ll help cut through the complexity of financing your education, ensuring you understand what you need, how to apply for aid, and what’s expected of you. You will be assigned a personal financial aid advisor who will guide you through the process and answer all of your financial aid-related questions.

Learn about financial aid

Be Prepared for the Future

Accelerated BA/MBA Dual Degree Program

Apply as a high school senior into the dual degree program with one application and benefit from being considered for a $2,500 Assumption Business Leader Scholarship (per year for 5 years), special programming, and the ability to take up to two MBA courses during your senior year. We offer two tracks to choose from: Management and CPA (for accounting majors only). Learn more about all of the University's dual degree offerings.

Accelerated BA/MBA Dual Degree Program

Career Opportunities

Account Planning
Advertising
Digital and Web Analytics
Marketing Research
Media Planning
Product and Brand Management
Product Development
Professional Sales
Public Relations
Retail/Merchandising
Social or Cause Marketing
Social Media Marketing

Learn by Doing

Students enrolled in the digital marketing concentration work with local start-ups and small businesses to conduct audits of the organizations’ digital channels. As part of this experiential learning experience, students collaborate with those organizations to develop new digital marketing strategies that have contributed to the growth of those organizations.

Programs Related to Marketing with a Concentration in Digital Marketing

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