Eric Drouart, MSBA

Professor of Practice in Management


Degrees Earned

M.S.B.A. Business Administration, University of Massachusetts, Amherst, MA, 1976
B.B.A. Marketing Management, University of Massachusetts, Amherst, MA, 1974
Business Administration Degree, IPAG, Paris, France, 1973

Publications & Editorships

2013 Authored and Presented “Cross-Borders Mergers and Acquisitions: Opportunities and Risks for U.S. Companies in France” Annual Conference on Business and Social Science Research, summer 2013, Paris, France

2013 Authored and Presented “Influence of Cultural Differences on Marketing Cars to U.S. and Japanese Consumers” Annual Conference on Business and Social Science Research, summer 2013, Paris, France

2007 Authored article entitled “Reflections on Blessed Anne-Marie Rivier and the Mission of Rivier College” in Rivier Academic Journal, Volume 3 Number 1 (Spring 2007)

2007 Authored and presented “US Jobs Insourcing Debate” American Society for Business and Behavioral Sciences (ASBBS), Las Vegas, Nevada (February 2007)

2006 Authored and presented “Outsourcing/Offshoring of US Jobs: What Is the Issue?” American Society for Business and Behavioral Sciences (ASBBS), Las Vegas, Nevada (February 2006)

2006 Authored and presented “Assessment of China’s Entry in the WTO” American Society for Business and Behavioral Sciences (ASBBS), Las Vegas, Nevada (February 2006)

2003 Co-authored and presented “Challenges and Opportunities of the EU Expansion in Central and Eastern Europe” Society for Advanced Management (SAM), Orlando, Florida (April 2003)

2003 Co-authored and presented “Global Standardization vs. Local Adaptation of Marketing Strategies in Emerging Markets of Central and Eastern Europe” American Society for Business and Behavioral Sciences (ASBBS), Las Vegas, Nevada (February 2003)

2002 Authored chapter on Globalization: an Important Challenge for Foreign Language Competency in Georgi Hippauf (Ed.), The Third Century: A Recognition of Franco-Americans (2001): 153 - 155

2001 Authored article on Inter-cultural Communication: Verbal and Non-verbal Dimensions in Japanese Trade Publication “Beauty Business” Tokyo, Japan (Bright Spring 2001): 118 – 123

2000 Authored article on Internet Marketing Trends in the US in Japanese Trade Publication “Beauty Business” Tokyo, Japan (Spring 2000): 130 – 135

Presentations

2012 Presented “Challenges of Marketing Consumer Products in BRICS Countries” Annual Conference on Business and Social Science Research, summer 2012, Paris, France 

2012 Presented “China in the First Decade of the 21st Century: Achievements and Challenges” Annual Conference on Business and Social Science Research, summer 2012, Paris, France

2011 Presented “BRICs – Emerging Markets of the 21st Century” New Hampshire Business Educators Association, fall 2011 Conference, Rivier College, Nashua, NH 

2010 Presented “China in the First Decade of the 21st Century” New Hampshire Business Educators Association, fall 2010 Conference, Southern New Hampshire University, Manchester, NH 

2009 Presented “Doing Business in Japan” New Hampshire Business Educators Association, fall 2009 Conference, Rivier College, Nashua, NH