Organizational Communication

Program Curriculum

• Major

  Business Core (6 courses)

  ACC 125	Principles of Accounting I
  MGT 100	Introduction to Management
  MGT 102	Introduction to Organizational Behavior
  MKT 101	Principles of Marketing
  ECO 110	Principles of Microeconomics
  ECO 115	Statistics

  Note: ECO115 requires students to have taken MAT114 prior to or at the same time. The course also requires successful prior completion of the one-credit CSC110 or a passing score on an Excel placement exam.

  Area II: Writing Course (1 course)

  ENG 201	Writing Workshop: Argument and Persuasion
  ENG 304	Business and Technical Writing
  ENG 308	Writing and Editing

  Area III: Core Communication Courses (3 courses)

  OCM 200	Communication Theory
  OCM 333	Strategic Managerial Communication
  PSY 220/INB 334	Interpersonal Communication OR International Communication: Organizational Perspectives

  Area IV: Internship Capstone (1 course)

  OCM 398/OCM 399

  Portfolio Management OR Internship in Business

  Area V: Major Electives (4 courses, limit 1 from outside the Department of Business Studies

  BUS 250	Personal Finance
  BUS 304	Business Research
  BUS 444	Honors Capstone in Business
  INB 306	International Marketing
  INB 307	International Management
  MKT 308	Consumer Marketing Behavior
  MKT 309	Marketing Management
  MKT 310	Advertising
  MGT 311	Diversity in the Work Force
  MKT 312	Sales Management
  MKT 314	Services Marketing
  MKT 316	Public Relations
  MKT 326	Marketing on the Internet
  MKT 327	Social Media Marketing
  INB 334	International Communication
  MKT 344	Sport Marketing
  MKT 346	Sport Media and Communication
  ENG 201*	Writing Workshop: Argument and Persuasion
  ENG 304*	Business and Technical Writing
  ENG 308*	Writing and Editing

  Other courses which support the organizational communication knowledge base as approved by the department chairperson.

  *If not taken to fulfill the Area II writing course requirement

  Course Descriptions

  • Academic Catalog & Advising Guide
• Major in Communications and Media

  As a major in Communication and Media, you will learn to read television, radio, and film productions (as well as websites) as constructed texts, while developing your own voice as a writer and your skills in radio and television production.  Majors in Communication and Media can specialize in journalism and professional writing, creative writing, media production, or create their own specialization. Several specialty courses also count towards the minor in graphic design.  In 2019, 100% of our Communication and Media graduates were employed or enrolled in addition education within six months of graduation.

  Learning Goals of Major in Communication and Media

  1. To pose questions and employ methods specific to the field of communication studies and to explore the implications of these ways of knowing;
  2. To read film, audio, and printed texts critically and empathetically, recognizing the significance, quality, and consequences of images and language;
  3. To write and speak effectively, exhibiting an awareness of audience;
  4. To ask ethical questions about others’ and one’s own communication practices and the tensions and consequences that result from various rhetorical decisions;  to consider how communication strategies impact students’ own values and ways of being in the world;
  5. To gain a more informed and global understanding of cultural and historical differences;
  6. To take intellectual risks, to synthesize the questions and approaches of the discipline they have learned, and to take responsibility for their own learning. To become lifelong active and engaged learners.

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