Digital Marketing Concentration
The digital marketing concentration will help students gain the knowledge necessary to succeed in a digital marketing environment.
Digital Marketing Concentration
An Ideal Place to Learn
All classes taught by professors, none by teaching assistants
Students from 29 states and 21 countries
Zachary Daniels, MBAProgram Leader, Digital Marketing Concentration Visiting Instructor of Marketing
Megan Hill, MSProfessor of Practice in Marketing
Bridget Leonard, Ph.D.Assistant Professor of Marketing
Elizabeth O'Hara, Ed.D.Assistant Professor of Management and Marketing
Learn the Skills Employers Seek
The Assumption curriculum encourages scholarly and real-world experience. With hands-on research conducted alongside faculty mentors, students gain a depth of knowledge and skills that lead to professional success and personal fulfillment.
At Assumption College, the world is your classroom. Students can study and explore abroad in over 50 places from Vienna to England, South Africa, and even our own campus in historic, yet modern, Rome, Italy. Assumption’s study abroad program offers culture, history, and a living classroom for all.
Assumption career planning starts the day you arrive on campus. “Internship in Business” is a 3-credit seminar course in the Business Studies Department that is available to all business students. The course provides hands-on experience and training, networking and informational interviews with professionals, and assessment of your personal career strengths and interests. You will spend a minimum of 120 hours working in the field. During the weekly seminar, students discuss how organizational behavior and management concepts apply to their individual placements.
Assumption's Rome Campus
At Assumption's campus in Rome, Italy, the city and the country become your classroom through daily and weekend-long excursions throughout "the eternal city" and the Italian countryside. This unique study abroad experience will enrich your academic and cultural pursuits as you walk in the footsteps of emperors and gladiators then enjoy delectable Italian cuisine or perhaps a cappuccino after class in a local cafe. (Did you know that your financial aid follows you to Rome?)Explore the Rome Campus
Some of the firms Marketing majors have joined include:
Allied Wire and Cable
Amica Mutual Insurance Company
Astic Group Inc.
Bank of New York
Connection Systems & Engineering
Eli Lilly & Company
Home Loan Investment Bank
Shining Their Light
Graphic Design 2014
User Experience Design Consultant, Adaptive Financial Consulting; Elite Entertainment Productions, LLC, Co-Founder
My experience at Assumption was very rewarding and has had a meaningful impact on my career today.
When it comes to my photography, I think outside of the box and try to find ways to be more creative with my shots. I think back to how my professors pushed me to reach outside my comfort zone and try to find more creative and intriguing shots that help to tell a story.
Graphic Design 2014
Graphic Design Contractor, MassDOT RMV
Assumption has been a defining experience in my life!
As a designer, it's important to have a well-rounded foundation to connect and work with various clients. Assumption's liberal arts curriculum helped me take a variety of classes and provided a base of knowledge that can be applied to any project I work on.
Operations Area Manager, Amazon
I credit much of my success to the wonderful staff in the Career Development and Internship Center.
Because of their help, I can confidently say that they made me interview ready and helped me get my job with Amazon. The faculty and staff really care about the students and want them to succeed.
Tri-Branded Intern, Enterprise Rent-a-Car at Bradley International Airport
At my internship, I’ve learned a great deal about sales and have used the skills Assumption gave me.
I have also learned how to adequately contribute to a team while maintaining an individual journey with the company. I was ranked #1 on the Intern Matrix for the month of June at my branch.
Marketing Intern, Houston Sabercats Rugby Team
I’ve gotten a backstage look into the sports management and marketing world at my internship.
It is also extremely cool to be able to work in a place that isn’t the Northeast and see what the lifestyle is like in Texas. It’s very interesting to live somewhere different!
Digital Marketing Concentration 2019
Sales and Marketing intern for Downeast Cider
Professor Daniels introduced me to many social media platforms and how to leverage them for business
My digital marketing classes taught me about valuable marketing resources such as pexels and other digital forums that I use daily at work. I learned about the important role social media marketing plays in a company’s brand.
Attending Law School, Hofstra Law
Through community service opportunities and classes, I learned I was passionate about social justice
This experience influenced me to pursue legal work for my career. I hope to become a criminal or human rights lawyer following law school.
Graphic Design 2018
Intern, Mars Media Productions
My classes allowed me to thrive at my internship and also greatly prepared me for life after school.
I eventually plan to move outside the country and work in South America with my family in Argentina as a videographer, photographer, UX, and designer. My internship helped me gain experience in these areas.
Graphic Design 2018
Intern, Bayard Inc. - Pflaum Publishing Group
Assumption taught me to use professional software, create a hierarchy and plan, and meet deadlines.
I was able to use these skills in my internship, where I gained valuable experience in multitasking in a professional setting, as well as how to make independent design decisions.
Sport Management 2018
Boston Red Sox Luxury Suites Management, Fenway Park
I was lucky enough to get my dream job before graduation due to hard work and help from Assumption.
Assumption has endless connections with people who help students succeed and start their careers. The community is a constant source of support and guidance. Assumption introduced me to alumni that gave me excellent advice and guidance about finding my perfect career.
First-rate Academics in a Catholic College Setting
Assumption College strives to form graduates known for critical intelligence, thoughtful citizenship and compassionate service. Rooted in the Catholic intellectual tradition, the College pursues these ambitious goals through a curriculum grounded in the liberal arts that prepares students for professionally and personally rewarding lives of meaning.Our Mission
Assumption is dedicated to providing a clear understanding of what your education will cost
We’ll help cut through the complexity of financing your education, ensuring you understand what you need, how to apply for aid, and what’s expected of you. You will be assigned a personal financial aid advisor who will guide you through the process and answer all of your financial aid-related questions.
- Account Planning
- Digital and Web Analytics
- Marketing Research
- Media Planning
- Product and Brand Management
- Product Development
- Professional Sales
- Public Relations
- Social or Cause Marketing
- Social Media Marketing
Learn by Doing
Students enrolled in the digital marketing concentration work with local start-ups and small businesses to conduct audits of the organizations’ digital channels. As part of this experiential learning experience, students collaborate with those organizations to develop new digital marketing strategies that have contributed to the growth of those organizations.