Undergraduate

Digital Marketing Concentration

The digital marketing concentration will help students gain the knowledge necessary to succeed in a digital marketing environment.

Digital Marketing Concentration

Program Tracks Available

Major


Admission Deadline

Early Decision: November 1
Early Action: November 1
Early Action II: December 15
Regular Decision: February 15


Degrees Offered

B.A.


Department

Business Studies

Program Contact

Zachary Daniels, MBA

Visiting Instructor of Marketing
508-767-7254 Tsotsis Family Academic Center - Room 342
There are currently no events

An Ideal Place to Learn

Back To Top

Program Curriculum

Faculty


Experiential Learning

Learn the Skills Employers Seek

Faculty/Student Research

The Assumption curriculum encourages scholarly and real-world experience. With hands-on research conducted alongside faculty mentors, students gain a depth of knowledge and skills that lead to professional success and personal fulfillment.

Study Abroad

At Assumption College, the world is your classroom. Students can study and explore abroad in over 50 places from Vienna to England, South Africa, and even our own campus in historic, yet modern, Rome, Italy. Assumption’s study abroad program offers culture, history, and a living classroom for all.

Internships

Assumption career planning starts the day you arrive on campus. “Internship in Business” is a 3-credit seminar course in the Business Studies Department that is available to all business students. The course provides hands-on experience and training, networking and informational interviews with professionals, and assessment of your personal career strengths and interests. You will spend a minimum of 120 hours working in the field. During the weekly seminar, students discuss how organizational behavior and management concepts apply to their individual placements.

Assumption's Rome Campus

At Assumption's campus in Rome, Italy, the city and the country become your classroom through daily and weekend-long excursions throughout "the eternal city" and the Italian countryside. This unique study abroad experience will enrich your academic and cultural pursuits as you walk in the footsteps of emperors and gladiators then enjoy delectable Italian cuisine or perhaps a cappuccino after class in a local cafe. (Did you know that your financial aid follows you to Rome?)

Explore the Rome Campus

Career Paths

Some of the firms Marketing majors have joined include:

Allied Wire and Cable

Amica Mutual Insurance Company

Astic Group Inc.

Bank of New York

Brightcove

Coca-Cola

Communispace

Connection Systems & Engineering

CVS

Dunkin Brands

Eli Lilly & Company

Enterprise

Home Loan Investment Bank

HubSpot

Lionbridge

Marriott Hotel

Meditech

Staples

TJX

WB Mason

Wyngspan

451 Marketing

Stephanie McGovern

Digital Marketing Concentration 2019
Sales and Marketing intern for Downeast Cider

Professor Daniels introduced me to many social media platforms and how to leverage them for business

My digital marketing classes taught me about valuable marketing resources such as pexels and other digital forums that I use daily at work. I learned about the important role social media marketing plays in a company’s brand.
Kathleen Hurley

Marketing 2017
Attending Law School, Hofstra Law

Through community service opportunities and classes, I learned I was passionate about social justice

This experience influenced me to pursue legal work for my career. I hope to become a criminal or human rights lawyer following law school.
Austin Pinilla

Graphic Design 2018
Intern, Mars Media Productions

My classes allowed me to thrive at my internship and also greatly prepared me for life after school.

I eventually plan to move outside the country and work in South America with my family in Argentina as a videographer, photographer, UX, and designer. My internship helped me gain experience in these areas.
Jaclyn Shenian

Graphic Design 2018
Intern, Bayard Inc. - Pflaum Publishing Group

Assumption taught me to use professional software, create a hierarchy and plan, and meet deadlines.

I was able to use these skills in my internship, where I gained valuable experience in multitasking in a professional setting, as well as how to make independent design decisions.
Cassandra Burbine

Sport Management 2018
Boston Red Sox Luxury Suites Management, Fenway Park

I was lucky enough to get my dream job before graduation due to hard work and help from Assumption.

Assumption has endless connections with people who help students succeed and start their careers. The community is a constant source of support and guidance. Assumption introduced me to alumni that gave me excellent advice and guidance about finding my perfect career.

Shining Their Light

Stephanie McGovern

Digital Marketing Concentration 2019
Sales and Marketing intern for Downeast Cider

Professor Daniels introduced me to many social media platforms and how to leverage them for business

My digital marketing classes taught me about valuable marketing resources such as pexels and other digital forums that I use daily at work. I learned about the important role social media marketing plays in a company’s brand.
Kathleen Hurley

Marketing 2017
Attending Law School, Hofstra Law

Through community service opportunities and classes, I learned I was passionate about social justice

This experience influenced me to pursue legal work for my career. I hope to become a criminal or human rights lawyer following law school.
Austin Pinilla

Graphic Design 2018
Intern, Mars Media Productions

My classes allowed me to thrive at my internship and also greatly prepared me for life after school.

I eventually plan to move outside the country and work in South America with my family in Argentina as a videographer, photographer, UX, and designer. My internship helped me gain experience in these areas.
Jaclyn Shenian

Graphic Design 2018
Intern, Bayard Inc. - Pflaum Publishing Group

Assumption taught me to use professional software, create a hierarchy and plan, and meet deadlines.

I was able to use these skills in my internship, where I gained valuable experience in multitasking in a professional setting, as well as how to make independent design decisions.
Cassandra Burbine

Sport Management 2018
Boston Red Sox Luxury Suites Management, Fenway Park

I was lucky enough to get my dream job before graduation due to hard work and help from Assumption.

Assumption has endless connections with people who help students succeed and start their careers. The community is a constant source of support and guidance. Assumption introduced me to alumni that gave me excellent advice and guidance about finding my perfect career.
see another

First-rate Academics in a Catholic College Setting

Assumption College strives to form graduates known for critical intelligence, thoughtful citizenship and compassionate service. Rooted in the Catholic intellectual tradition, the College pursues these ambitious goals through a curriculum grounded in the liberal arts that prepares students for professionally and personally rewarding lives of meaning.

Our Mission

Assumption is dedicated to providing a clear understanding of what your education will cost

We’ll help cut through the complexity of financing your education, ensuring you understand what you need, how to apply for aid, and what’s expected of you. You will be assigned a personal financial aid advisor who will guide you through the process and answer all of your financial aid-related questions.

Learn about financial aid

Career Opportunities

  •  
  • Account Planning
  • Advertising
  • Digital and Web Analytics
  • Marketing Research
  • Media Planning
  • Product and Brand Management
  • Product Development
  • Professional Sales
  • Public Relations
  • Retail/Merchandising
  • Social or Cause Marketing
  • Social Media Marketing
  •  

Learn by Doing

Students enrolled in the digital marketing concentration work with local start-ups and small businesses to conduct audits of the organizations’ digital channels. As part of this experiential learning experience, students collaborate with those organizations to develop new digital marketing strategies that have contributed to the growth of those organizations.


Related Programs