Sarah Bevins: Worcester Sharks (AHL)

Interning with the Worcester Sharks

Interning with the Worcester Sharks


Name: Sarah Bevins
Hometown: Northford, Connecticut
Major: Marketing and Organizational Communications
Internship Sponsor: Worcester Sharks (AHL)


Primary Responsibilities:

  • Promote upcoming events on social media websites
  • Assist the Marketing Department with promotional campaigns
  • Research marketing tools to raise awareness and interest in the Sharks organization
  • Update the Sharks website

Blog Entry:
As a marketing intern with the Worcester Sharks, I experienced and learned how a professional sport franchise operates. The Worcester Sharks is a fast-paced and friendly environment. I have worked in multiple departments and have helped with projects and preparations for home game operations. My classes, such as Interpersonal Communication and International Communication, have prepared me to communicate effectively to be successful in this position.


My designated role during every home game was to be the MC assistant. This is an in-game promotional job that entails making sure our in-game promoter is where he/she needs to be at certain times. This consists of a lot of running around the concourse because I  had to pick out contestants for promotions during the game, make sure to keep constant communication with the camera crew, and make sure the MC is on time to the promotions. This job was definitely my favorite part of the internship and made me realize I may want to pursue a possible career in sports marketing.