Name: Paul Gianatassio
Hometown: Everett, MA
Major: International Business
Location: Worcester Sharks, American Hockey League (AHL)
- Assist with the development of promotional packages targeting businesses and non-profit organizations.
- Manage the promotional list of businesses and non-profit organizations and work with account executives to track progress.
- Create lead databases for account executives to contact leads during the season.
- Maintain lead databases for special promotional evenings.
As a marketing and sales intern with the Worcester Sharks, I have gained experience in sports management. The Worcester Sharks is a small office which allows me to work in all aspects of the organization. During my office hours I work on marketing projects and preparations for home games.
My classes in my international business major have prepared me for this position. In my International Marketing course we analyzed the Real Madrid Soccer Club. Concepts that I learned from the Real Madrid case study include: consumer market segmentation, brand recognition, and the importance of associated sponsors. My knowledge of these concepts have helped me to aid value through my internship work to the Sharks organization.
My internship with the Worcester Sharks is a great experience and also gives me the opportunity to network with professionals in the sports industry.