Name: Faye Catalan
Hometown/State: Coventry, RI
Majors: International Business and Spanish
Internship Site: RDW Group, Inc.
While interning with the RDW Group, I am applying my business and communication skills with my work with clients, including the Higgins Armory Museum, Reliant Medical Group, and the Worcester Art Museum. My primary responsibilities include: conducting market research, drafting and revising press releases and reports, attending internal and client meetings, and providing feedback for creative projects.
RDW Group, Inc., an integrated communications agency located in Worcester, Boston, and Providence, specializes in advertising, marketing, and public relations. “Think. Work. Win.” – the agency’s slogan, embodies the distinctive attitude of the RDW Group and their ability to satisfy and exceed the expectations of their clients.
As an account services intern, I am exposed to the creative process of developing goals and strategies for clients. My work allows me to experience all facets of PR that are required to successfully represent a client.
RDW Group has entrusted me with project responsibility. More specifically, I have gotten to know the agency’s clients on a deeper level by attending meetings to discuss marketing strategies and public relations, as well as to prepare clients to give accurate and informative interviews.
I am hoping that through this experience I will deepen my knowledge and fluency in account management and public relations, as well as learn to apply my creativity and communication skills.