Marketing

Course Information

Program Overview

Successful marketers know how to address the fast-paced dynamics of a rapidly changing marketplace with creativity and insight. At Assumption, gain an understanding of a broad range of topics from branding and positioning to promotion and distribution. You’ll also acquire knowledge and skills valued by the business world by rounding out your business education with courses in our strong liberal arts program. In addition to acquiring proficiency in a broad range of technical and professional skills sought by employers, learn how to excel in a global business environment, and study in an environment that values ethical and socially responsible business practice.

Major 

The marketing major requires that students take 8 business courses, 6 specific liberal arts courses, and 4 elective business courses as part of the marketing curriculum. The curriculum is an interdisciplinary program that provides students with basic business background in accounting, statistics, and other topics, and in-depth study of marketing topics such as marketing management, advertising, consumer behavior, public relations, sports marketing, and marketing on the Internet.

Minor

To earn a minor in marketing, students must take 7 business courses including 1 management course, 1 marketing course, 1 accounting course and 4 electives. A marketing minor gives students a solid understanding of the risks, rewards and challenges inherent in marketing and the ability to analyze and respond appropriately.

Internship Blogs

Dec 8, 2015
Being a quick change artist is very important when it comes to internships, jobs, and/or careers. When I started my internship at TCS in New York City I immediately was faced with change. First of all, I had only been to NYC twice before and knew close to no one in the city. Then, when I arrived at my internship I was informed that they had gotten approval for a consultant for the same job I was assigned. This meant half or more of the work I was supposed to be doing was no longer up for grabs. They said I would instead be working with social media, communications, and branding. My major is marketing, so I accepted this and took it head-on in order to improve my skills. This ended up working in my favor since I learned so much more than just marketing a sponsorship and a sporting event!
Dec 8, 2015
Throughout my experiences I have learned a lot about the Human Resources field in a Human Services organization. I also came to the conclusion that HR is where I would like to land after graduation!
Nov 30, 2015
My internship experience with the Leadership Through Service Program has taught me a great deal about program planning and development. I help students find their passions and then facilitate programs on how to be an agent for social change through our discussions and retreats. This program strives to enrich student leadership skills through service projects and community involvement.
Nov 24, 2015
Working at Country Junkie Nation has allowed me to execute the communication and marketing skills that I have leaned in my classes in a real world setting, and has also provided an in-depth look at an entrepreneurial setting. Working closely with the co-founders of the company allows me to bounce ideas off of them and receive immediate feedback. The open communication throughout the company has proven to be the perfect setting for advancing my skills.
Nov 16, 2015
The Office of Communications is the information hub for the Assumption College community; their functions include: developing press relations, interviewing guests, publishing news stories on Assumption’s website, and populating social media.