A Fresh Look at Assumption

By Jessica Lynch '13

Prospective students and their families get an inside look at Assumption College when they visit the college through our new “Virtual Tour.” Prominently displayed at the top of the homepage (www.assumption.edu), this user-friendly tour allows prospective students and their parents to experience the campus and get a feel for what it will be like to attend the college.

Admissions, IT and Public Affairs, worked with an outside vendor to break the “virtual tour” mold. Large, compelling photographs and headlines highlight different aspects of the campus and its community. There is also an interactive aspect that gives students the opportunity to share their experiences through social media outlets including Facebook, Twitter, YouTube, Pintrest, Google , and LinkedIn.

The tour opens with a grid of pictures on the opening screen, giving users an array of options to enter the experience. The navigation for the tour allows visitors to choose which aspects of the college they want to explore. The “Learn” tab, for instance, highlights the advantages of small classroom sizes and dedicated professors, while the “Grow” tab provides details on studying abroad, as well as on-campus opportunities for involvement through Campus Ministry and the Reach Out Center. Other tabs include “Live,” “Play,” “Explore,” and “Achieve,” which supply users with information on the living arrangements, campus activities, the Worcester community, and opportunities for success after graduation.

Short videos accompany each channel and showcase interviews with students and faculty and lively music. The new campus map uses Google technology and enables users to click on different locations and immediately see the features in a convenient layout. Buildings are categorized by function, making it easy to navigate the campus.

School officials are excited about how the new “Virtual Experience” will benefit both prospective and current students. Vice President for Enrollment Management Evan Lipp, believes that the tour is an effective tool for helping people understand Assumption’s unique virtues. He stated that the “vibrant photography and catchy headlines bring people in and tell a story. It’s not just a tour but an experience.” Assumption’s Executive Director of Public Affairs Renee Buisson, also noted that the interactive qualities of the “Virtual Experience” set it apart from other college’s virtual tours. “It’s fun to explore on it.”

Explore the “Virtual Experience” for yourself at http://experienceac.assumption.edu/.

Kimberly Dunbar, Director of Public Affairs, Assumption College
ke.dunbar@assumption.edu @AssumptionNews