Books on Film

Joshua Moore, director of the Assumption College Bookstore, was recently interviewed by the National Association of College Stores about two commercials he filmed for the bookstore (embedded below). The commercials are posted on YouTube and appear on the College television station. In the article, Moore discusses the creation of the ads and his philosophy for the bookstore.

“I came here with the expressed purpose of changing how students see a bookstore,” says Moore. “We’re always looking for ways to advertise and this was a great promotion. The first one went over so well that I wrote a second one.”

Read the interview at: http://www.nacs.org/publications/campusmarketplace/news/111210assumption.aspx?id=cm


 

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Lorraine U. Martinelle
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