ASSUMPTION COLLEGE NON-DISCRIMINATION STATEMENT
Assumption College does not discriminate on the basis of race, color, religion, national origin, age, sex, sexual orientation, or disability, in admission to, access to, treatment in, or employment in its offices, departments, programs and activities.

DESCRIPTION OF TYPE AND LOGO USES
These guidelines offer parameters for the consistent use of the Assumption College logo in various applications. As Assumption College implements new marketing initiatives, the consistent presentation of the logo will increase the College's brand recognition and strengthen mindshare with alumni, donors, and potential students and their parents.

THE LOGO/SIGNATURE/SEAL
The signature/seal is the combination of letter forms and the Assumption College seal. It has been designed with specific relationships between components. On most materials, the Assumption College Signature should not be modified. The seal can be used as a graphic element without the type. In such cases, the complete signature must appear somewhere else on the piece. The type can never appear alone without the College seal.

RECOMMENDED TYPOGRAPHY USAGE
The recommended typefaces for Assumption College materials are Albertus and Weiss (in various weights and italics). The primary headline typeface is Albertus. Depending on the application, bolder weights of Weiss can also be used for headlines. Weiss and Weiss italic should always be used for supporting text. If a designer believes these typefaces do not meet his or her creative objectives, other choices are permitted. However we do encourage the consistent use of these typefaces.ASSUMPTION BLUE/COLORS
The approved color for the College logo is Pantone 301. The CMYK alternative is C-100, M-40, Y-00, and K-10. For the World Wide Web, use R-00, G-00, B-204. Use guidelines for printed materials as follows:
Six-color publications (4-color process, plus 2 or more Pantone colors): Pantone 301 must be used for the logo in positive. It can be reversed out in any color field.
Four-color process publications: the CMYK alternative must be used for the logo in positive. It can reverse out in any color field.

STYLE SHEET FOR ASSUMPTION COLLEGE PUBLICATIONS

Public Affairs Office
Source: The Chicago Manual of Style, 14th edition.

CONTENTS:
Abbreviations
Addresses
Capitalization
Computer
Numbers
Punctuation
Names
Titles (Italicization or Quotes?)

Abbreviations:
o Abbreviate Augustinians of the Assumption as A.A. and Religious of the Assumption as R.A. after the person's name, proceeded by a comma, but not followed by a comma.
o Abbreviate Reverend and Father before priests’ names., and Sr. before nuns'.
Rev. is considered the more formal title.
Use Fr.
Exception: formal announcement or invitation.
Also abbreviate Brother.

Example: Rev. Louis F. Dion, A.A.
Fr. John L. Franck, A.A.
Bro. John Thomas, A.A.

o When referring to the Assumptionists and Sisters of the Assumption in general, call them "the religious."

o When referring to alumni of Assumption College, always follow name with year of graduation. Use "G" when degree is a master’s. Do not use a comma between name and year of graduation:

William J. Waldron III ’92
Francis J. McGuire G’74, lecturer in Theology

o Use HA after name when referring to honorary alumni.
Use HD after name when referring to an Assumption College honorary degree recipient.
o Use P after name when referring to a student’s parent.
Use AP after name when referring to an Assumption Prep graduate.
o Use Post Office abbreviations for all states. Add comma before abbreviation:
West Orange, NJ
Washington, DC

o Spell out states in references without cities:
Clubs have formed in Washington, DC and New Jersey.Addresses:

o Spell out: Street, Road, Avenue, Drive, Square, Terrace, North, South, etc.
Abbreviate compass points: NE, NW, SE, and SW.
129 South Ludlow Street
441 New Hampshire Avenue, SE

o Spell out: Volume, Number, Page

Capitalization:

o Capitalize the College (when referring to Assumption College)
Assumption College Magazine or the Magazine
All titles before a name: Professor Gordon M. Bloom
Assumption College Community

o Lowercase titles after a name:
Gordon M. Bloom, professor of Art History
Exception: Capitalize titles in lists and photo captions.

o Capitalize departments, clubs, programs and majors: History major, Economics Department

o Capitalize specific degrees: Master’s Degree in Social Work
Lowercase degrees in general reference:
She will pursue a master’s degree at Oberlin College.

o Capitalize committee names: The Committee on Integrating Women

o Capitalize the names of areas when entire name is used:
the d'Alzon Library
the Reach Out Center
the French Institute

When subsequently referring to the above as:
the library
the center
the institute
do not capitalize.

o Headlines: Capitalize all nouns, pronouns, adjectives, verbs, adverbs, and subordinate conjunctions. Do not capitalize articles or prepositions unless they are the first word in headline.

o Capitalize "Page" in directives and continued lines: Continued on Page 14
Lowercase in text references: On page 5 of "Assumption Today" o Use small d in Fr. Emmanuel d’Alzon’s name. The only exception would be in a heading that was all caps: FR. D’ALZON LECTURE HELD.

o When pope and bishop are generic, they are lower case.Computer:

Computers:

o Certain computer terms should be capitalized:
World Wide Web (WWW)
Internet
Web site

o Other terms should not be capitalized:
online (one word)
homepage
log on (two words)
e-mailNumbers:

Numbers:

o Write out all numbers under 10.
Write out all numbers at beginning of sentence.

o Dates: Use commas to separate dates:
The events of April 18, 1775, have long been celebrated in song and story.

o Write April 18, not April 18th.

o When a period of time is identified by the month and year, no internal punctuation is necessary or appropriate:
The events of August 1945 were decisive to the outcome of the war.

o Years: 1990 or ’90
1990s or ’90s
(Hint: option/shift/open bracket will give you an open single quotation mark to use before a year when not using all four numbers: ’91. An apostrophe that goes from right to left, substitutes for the first two numbers, excluded: 1942 = ’42.)

Punctuation:

Colon: When a sentence follows a colon, capitalize the first word.

Comma:

Use comma before A.A. (or S.J., etc.) but not after:
Fr. Donat Lamothe, A.A. ’44

o Do not use comma before Jr., II, or III:
Douglas Fairbanks Jr.
Thurston Howell III
A. G. Rizzoli II

o Use comma after introductory phrase/clause.
o Use commas before and after year unless the date is immediately followed by such other punctuation as a period, semicolon, or dash:
The events of April 18, 1775, have long been celebrated in song and story.
(See above under dates.)

o Use commas to set off the individual elements in addresses and names of geographical places:
Please send all proofs to the author at 743 Olga Drive, Ashtabula, OH 44044, as soon as they arrive from the typesetter.
o In a series consisting of three or more elements, the elements are separated by commas. When a conjunction joins the last two elements in a series, a comma is used before the conjunction:
Attending the conference were Farmer, Johnson, and Kendrick.
We have a choice of copper, silver, or gold.
The owner, the agent, and the tenant were having an acrimonious discussion.

Ellipsis: When using ellipsis to indicate an omission, use the computer symbol, which is the Option key plus a ; …
Add a period following ellipsis when it is the end of a sentence.

Hyphen, En Dash, Em Dash:
The en dash is one-half the length of an em dash and is longer than a hyphen.
On computer, the en dash is made by option/hyphen: –
The em dash by option/shift/hyphen: —

o The principal use for the en dash is to indicate continuing, or inclusive, numbers —
dates, time, or reference numbers:

1968–72
May–June 1967
13 May 1965–9 June 1966
10:00 a.m.–5:00 p.m.
Pp. 38–45
John 4:3–6:2
but:
from 1968 to 1972 (never from 1968–72)
from May to June 1967
between 1968 and 1970 (never between 1968–70)
between 10:00 a.m. and 5:00 p.m.

o The use of hyphen and en dash is obvious.
Do not use a space before and after an em dash:
Today is a beautiful day—summer is here!

Period:

Do not use period after photo caption unless caption is a complete sentence.
Do not use period in headings.

Quotation marks:

The comma and period go inside quotation marks; the semi-colon and colon go outside quotation marks.
Material set off from the text as a block quotation is not enclosed in quotation marks. Quoted matter within the block quotation is of course set off with double quotation marls. If, following an extract or block quotation, whether of prose or poetry, the resuming text is a continuation of the paragraph that introduces the quotation, the resuming text should begin flush left. If the resuming text is a new paragraph, it should be given regular indention.
A quotation of a letter carries quotation marks before the first line (usually the salutation) and after the last line (usually the signature) as well as at the beginning of each new paragraph.

Names:

o Once a person's full name is mentioned in an article, all future references to the person are trimmed to Dr., Professor, Mr., Mrs., or Ms. plus surname, or simply the first name.
Dr. Gerard J. Brault '50 began his career in French as a student at Assumption.... Now, Dr. Brault is Distinguished Professor of French and Medieval Studies at Pennsylvania State University.

Titles (Italicization or quotes?):

Italicize titles of books, newspapers, magazines, plays and films. Use quotes for titles of television programs, radio shows, and articles or stories in books and magazines.

E-mail Public Affairs at acpa@assumption.edu or call 508-767-7160.