Name: Ryan Laabs
Hometown: Dudley, MA
Internship Sponsor: Small Business Service Bureau (SBSB)
- Compiling and updating direct mail marketing lists
- Researching social media applications for a new online insurance marketplace
- Monitoring news outlets and state and federal regulatory agencies
- Preparing post-event promotional packets and letters for A Night of Stars: Celebrity Gala to Benefit Food for the Poor
- Researching legislative issues and current events that impact small business
Interning in the Marketing and Communications Department of the Small Business Service Bureau (SBSB) has been quite the experience! When one thinks of “marketing” one has an idea of flashy car commercials and paid celebrities pushing a brand or product. What most people do not know is that marketing is critical and “alive and well” in even the smallest of organizations and businesses.
The SBSB uses direct marketing campaigns to communicate with members and potential leads. This adds a more personal touch to the marketing mix. I have been able to work first hand to create a direct marketing list from scratch and input suggestions about the overall campaign strategy. Working within a tight-knit department overseen directly by the Chairman and Founder, Frank Carroll, allowed me to witness and assist upper management with large projects. Even as an intern, I was able to get direct feedback and input from executive management. This shows how communication flows quickly in a flat organizational structure.
I also gained event planning experience during the preparation for A Night of Stars: Celebrity Gala to Benefit Food for the Poor; a unique fundraising event for the St. John’s Food for the Poor Program. I have been highly involved in the post-event planning, which started months before the actual event even took place! All this preparation was worth the effort when the event went off without a hitch. I had the opportunity to mingle with Hollywood and Broadway actors and actresses and award-winning songwriters and performers at the event.
My experience has shown me that success in the corporate world requires hard work, preparation, and dedication. The opportunity to be closely involved with the planning and execution of a major event like A Night of Stars: Celebrity Gala to Benefit Food for the Poor provided me the occasion to be hands-on at both the macro and micro levels of marketing and event planning. I could never have gained this experience without my business internship at the SBSB.