Name: Jessica Papachriston
Hometown: Haverhill, MA
Internship Sponsor: Worcester Sharks Hockey League (AHL)
As a marketing intern at the Worcester Sharks, my primary responsibilities include: promoting upcoming events on social media websites, updating holds and solds of ticket sales, researching and presenting upcoming social media, evaluating Google Analytics to help provide new marketing strategies, and assisting the Marketing Department with promotional campaigns.
As soon as I started with the Sharks I was thrown into the daily bustle of activity preparing for the upcoming hockey season. With the season opener a month away, there was plenty of work to assist with around the office and many deadlines to meet.
Once the Sharks won their season opener, – creating a lot of excitement within the office – the office seemed to transition into a rhythmic pattern. I was excited to be assigned to help the senior Director of Marketing and Sales with crunching the numbers of the ticket sales and using Google Analytics as a primary tool to research possible marketing strategies and plans. It was fascinating to be exposed to Google Analytics and find my niche for crunching numbers in the Marketing Department
I believe that a common misconception of marketing is that there is only a creative side, neglecting the analytical segment of marketing. I was glad to get the ‘real life experience’ of analyzing sales, which needs to be completed before the creative marketing side can begin.
Being a marketing intern at the Sharks has been an eye-opening experience into sports marketing. It has helped me gain experience that I would never have attained in a classroom and has given me a better idea of what I want in my future career.