Name: Caron Grealish
Hometown: North Attleboro, MA
Internship Sponsor: Clear Channel Worcester WSRS/WTAG
At my internship I have learned about many aspects of the radio-media world. . My main responsibility is the coordination of a station sponsorship which entails organizing an advertisement trade agreement and planning for station give-aways at the event.
I am in charge of keeping the budget charts up-to-date and creating prize sheets for on-air winners. I have also developed radio commercials for advertisers.
My internship at Clear Channel Worcester has provided me with the opportunity to assess the capabilities I possess so that I can be successful in a business environment. The internship has also provided me with personal insights about the necessity of adapting quickly within an organization.
I worked with the Sales Department and assisted many of the sales reps with background market research. Learning more about the behind-the-scenes aspect showed me that sales is not my strong suit.
I was then assigned to coordinate tasks for the Corridor Nine Chamber of Commerce Expo event. This opportunity made me realize that I am much more interested in planning and coordinating.
When I started this internship I was unsure of where in the field of marketing I wanted to specialize; during my time at Clear Channel I have developed a feel for my skills, knowledge and confidence level.