Name: Ariel Scorpio
Hometown: Chepachet, Rhode Island
Major: Business Management
Minors: Spanish and Economics
Internship Sponsor: American Cancer Society
I am the marketing intern for Endurance Events at the American Cancer Society (ACS). I am responsible for developing the entire Relay for Life event at Assumption and the Hope on the Slopes event across New England. I assist with research and promotional ideas to guarantee that these events contribute to fundraising for the ACS goal of finding a cure for cancer.
My internship at ACS has allowed me to engage in strategic planning. I have discovered the significance of networking with individuals within and outside the ACS organization. For example, my meeting with Campus Ministry at Assumption College resulted in a Candlelight Mass to be held in honor of the messages that ACS embodies. The establishment of this professional relationship has produced outcomes beyond my expectations. I am also working with Student Activities and the Campus Activities Board to promote the Relay for Life event on campus.
Each fundraiser requires specific research to determine how the organization will be able to position itself in a new market. In addition, I have applied various endorsement ideas to attract participants and volunteers to these events. For instance, I am thinking of prizes that would attract the Assumption College student to participate in Relay for Life. Ideas include gift certificates to Target, Blue Jeans, and Wings over Worcester.
While working for a non-profit organization is a rewarding experience, it can be difficult to seek donations for sponsors. Even when donors are not reliable, I have still pushed forward by remembering the importance of the ACS goals. ACS is dedicated to saving lives, eliminating cancer, and reducing suffering caused by this disease.