Internship Blogs Archive

Jennifer Byrne: United Way of Central Massachusetts

Interning at the United Way of Central Massachusetts
Interning at the United Way of Central Massachusetts

 

Name: Jennifer Byrne
Hometown: Sudbury, MA
Major: Management
Internship Sponsor: United Way of Central Massachusetts

 

Primary Responsibilities: As an intern at United Way, my primary responsibilities include: web content creation, event planning and preparation, posting to social media sites, creating marketing materials using state of the art software, updating and maintaining mailing lists, and performing administrative work.

 

Blog Entry: Interning at the United Way of Central Massachusetts has given me the opportunity to assist in planning and preparing for events that improve the lives of people in the community. Before beginning my internship, I assumed the United Way was only a fundraising organization. However, I have found that the United Way focuses on connecting people with the resources they need to be successful. They work with agencies and volunteers to identify immediate problems and generate solutions to the more pressing needs facing the community.

 

United Way has a fun, fast-paced environment and has helped me to gain valuable interpersonal communication skills. In addition, working on several projects at a time has increased my time management and event management skills.

 

The main events I have been preparing for are the Dollar Scholar Conferences coming up in March. These events are sponsored by the Women’s Initiative and help raise financial literacy awareness for 8th grade girls. The goal of the program is to set the stage for these teenage girls to become responsible and confident in their personal finances.

 

Prior to this, I interned at Mattel doing activities such as inventory management, business planning and analysis, and sales forecasting. United Way, a non-profit organization, has provided me with an opportunity to experience event planning and marketing. It is inspiring to work with the employees at United Way, who are so passionate about making a difference in the community and truly believe in the valiant mission of the organization.

Feb 29, 2012

Jennifer Byrne: United Way of Central Massachusetts

Briana Brown: Emmanuel Communications (WNEB 1230AM Emmanuel Radio)

Interning at Emmanuel Communications (WNEB 1230AM Emmanuel Radio)

Interning at Emmanuel Communications (WNEB 1230AM Emmanuel Radio)

 

Name:  Briana Brown
Hometown, State: Wilmington, MA
Major: Organizational Communication and Psychology
Internship Sponsor: Emmanuel Communications (WNEB 1230AM Emmanuel Radio)

 

Primary Responsibilities:

  • Represent the station to the public through media spots and our social media networks
  • Facilitate growth and interest in the station through interactions with local Catholic organizations
  • Help to plan and execute events and fundraising efforts
  • Maintain organization of donations and donor contacts
  • Perform administrative tasks

 

Blog Entry:
Interning at Emmanuel Radio has given me the unique experience of direct involvement in the functions and tasks of developing, maintaining and growing a new Catholic radio station. The non-profit radio station launched in May 2011 and has been working intensively to gain listeners and to solidify brand recognition.

 

Helping with Emmanuel Radio’s efforts to grow has allowed me to apply the skills and knowledge I have gained in management, marketing and communication classes. When reaching out to our target market through social media, parish talks, events, telephone soliciting, and “snail mail”, I use communication theories that I have learned to connect with the particular demographic. When calling donors and prospective sponsors, I use the knowledge and skills of personal communication to gain interest and support for the organization through donors’ belief in the importance of spreading the message of Christ.

 

The opportunity of observing and participating in a growing, vibrant organization, has allowed me to implement – or put into action – the marketing and management tasks of establishing a non-profit organization.

Feb 29, 2012

Briana Brown: Emmanuel Communications (WNEB 1230AM Emmanuel Radio)

Alexandra Gerard: The Hanover Theatre for the Performing Arts

Interning at The Hanover Theatre for the Performing Arts

Interning at The Hanover Theatre for the Performing Arts

 

Name: Alexandra Gerard
Hometown: Belchertown, MA
Major: Marketing
Internship Sponsor: The Hanover Theatre for the Performing Arts

 

Primary Responsibilities: My internship responsibilities include:  fostering positive relationships with local businesses, including restaurant owners and advertisers; setting up and coordinating participation in fairs and festivals; distributing promotional materials; posting press releases and new stories on the theatre’s website; and customizing online marketing and PR for each new show.

 

 

Blog entry: My internship at The Hanover Theatre for the Performing arts is an intriguing “hands on” look into the fascinating entertainment industry. The concepts that I have learned in my marketing classes are highly transferable in this internship. Beginning with Marketing 101, when I learned how important it is to choose the right target market for a product or service, I am working to ensure that the  process to determine the target market for each show at the Hanover Theater is right.

 

The Marketing Director uses specific demographics of surrounding towns and cities to analyze the consumers who can both afford subscriptions and consumers who are close enough to the theatre to come to more than one show. It is a tedious process, but because the marketing budget is not unlimited, the Marketing Department needs to choose wisely in determining their mailing lists.

 

In Marketing Management, I learned the importance of choosing the right promotional materials for products and services. Choosing the right promotional materials is crucial in the entertainment industry because we want to excite  consumers with festive language and engaging photographs from past, current and future shows.

 

To stay within budget, the Hanover Theatre also uses weekly emails and social websites to get our word out to potential consumers who love the arts.  I update social websites about upcoming shows. The goal of the theatre is to sell out shows -  and this involves extensive marketing knowledge!

Feb 28, 2012

Alexandra Gerard: The Hanover Theatre for the Performing Arts

Rindy Neang: Admissions Office, Assumption College

Interning in the Assumption College Admissions Office

Interning in the Assumption College Admissions Office

 

 

Name: Rindy Neang
Hometown: Worcester, MA
Major: Management
Internship Sponsor: Admissions Office, Assumption College

 

Primary Responsibilities:
As an intern in the Admissions Office, my primary responsibilities include: creating fliers; conducting mailings for recruiting trips; preparing, reading, and evaluating students’ applications; visiting local high schools for presentations; writing congratulatory cards to accepted students; analyzing and providing suggestions to revise the guidebook.

 

Blog Entry:
Interning in the Admissions Office has been a great opportunity to gain knowledge, from an institutional perspective, of the admissions function and processes. During my internship, I have completed first and second reads of student applications, and reviewed and evaluated specific students’ applications.

 

I find the application reading process to be the most intriguing because it gives me the opportunity to read and evaluate an actual student’s application. At the same time, it is challenging because, now sitting in an Admissions Office, I can almost see and feel the student perspective in the application process and I am reminded of how I felt as a high school senior completing the process. I want to say to all our applicants that the Admissions Office is very diligent and purposeful in their admissions decisions.

 

My internship has also allowed me to apply the skills and knowledge I have learned in management classes as I initiate, manage, and report on all the tasks I am assigned to complete. This process is used by all employees and managers in the work environment.

Feb 14, 2012

Rindy Neang: Admissions Office, Assumption College

Kristen Norris: Emmanuel Communications (WNEB 1230AM Emmanuel Radio)

Interning at Emmanuel Communications (WNEB 1230AM Emmanuel Radio)

Interning at Emmanuel Communications (WNEB 1230AM Emmanuel Radio)

Name: Kristen Norris

Hometown: Ansonia, CT

Major: Organizational Communication

Internship Sponsor: Emmanuel Communications (WNEB 1230AM Emmanuel Radio)

 

Primary Responsibilities:

As an intern at Emmanuel Communications, my responsibilities include: marketing to our target markets, maintaining our social media sites, updating our community calendar, and updating mailing lists.

 

Blog Entry:

I have always had an interest in learning about the radio industry and was thrilled at the opportunity to intern with Emmanuel Communications as it launched a Catholic radio station in Worcester, MA. Before my internship, I always associated radio with music and now I realize that radio is a very powerful media that is used to spread more than just music to its listeners. In the case of Catholic radio, we use it as the media to spread the message of Christ.

 

Emmanuel Radio 1230 AM is very new; I have had the advantage of being a part of the station launch that occurred at the end of September. Most notably, I marketed the launch and designed items for the event. This allowed me to use the skills I have learned in my marketing classes, such as how to reach our target markets and utilize social media and email, to spread news about our station. I also use technical skills and software programs I learned in my computer classes, such as InDesign and Photoshop.

 

My experience at Emmanuel Radio has made me see how much work goes on “behind the scenes” of a radio station and the importance and impact of the programming that is aired. Going into my internship I was nervous about whether or not I was going to be fully prepared to be out in the professional work field. After interning at Emmanuel Radio, I now know that my education at Assumption has fully prepared me for a career after college.

Nov 30, 2011

Kristen Norris: Emmanuel Communications (WNEB 1230AM Emmanuel Radio)

Eddie McDonald: Home Sweet Home LLC

Interning with Home Sweet Home LLC

Interning with Home Sweet Home LLC

Name: Eddie McDonald

Hometown: Arlington, Massachusetts

Major: Management

Minor: Finance

Internship Sponsor: Home Sweet Home LLC

 

Primary Responsibilities:

  • Monitor and facilitate job progress in accordance with all state, town and city construction regulations and procedures
  • Facilitate and manage the Home Sweet Home Facebook Page, Twitter, and company website
  • Work to build brand awareness and social networking by managing contacts and information
  • Document construction activities and records as-built information
  • Review material and inspect construction for compliance with plans and specifications
  • Attend weekly company meetings

Blog Entry:

 

Ever since I was a young kid I have dreamed of one day owning my own business. Being an intern at Home Sweet Home, an entrepreneurial business, has taught me all about the day-to-day functions and responsibilities that go along with being your own boss. The founders of Home Sweet Home are two young guys, who like me, wanted to start their own company. They started out three years ago working out of their garage by doing house calls for their closest family and friends. As they started to establish themselves and their company, their referral list grew tremendously. Through social networking they have been able to create a significant brand awareness for their company in the greater Boston area.

 

What I like so much about working for Home Sweet Home is the work environment. The two founders really make me feel like I play a major role in their company and yet, never put any pressure on me. I was able to see the process and procedures of building an entire house from beginning to end. There is so much more that goes into planning for new construction that includes not only the actual labor, but also making sure all of the proper permits are attained.

 

I sit in on weekly company meetings and am encouraged to voice my ideas. The company has grown through its social media marketing. They love my marketing ideas and allow me to monitor their Website, Facebook, and Twitter accounts. Since I started interning, the number of hits they have had on their website has almost doubled and the amount of new business leads has increased significantly.

 

Interning with Home Sweet Home puts into perspective how much work goes into running your own company. I am actually able to see how my work directly increases their business. I am learning how much social media marketing can spread a company’s brand awareness and increase productivity. Communication and customer service are also very important in the construction business. You must be able to communicate with your customers so the job gets done correctly and in a timely manner. The more satisfied a customer is with your work, the more likely they will call you again and refer your business to other customers.

Nov 30, 2011

Eddie McDonald: Home Sweet Home LLC

Leslie Carriveau: Institutional Advancement, Assumption College

Interning at Assumption College's Division of Internal Advancement

Interning at Assumption College's Division of Internal Advancement

 

Name:  Leslie Carriveau

Hometown: Easthampton, Massachusetts

Major: Organizational Communication

Internship Sponsor: Institutional Advancement Assumption College

 

Primary Responsibilities:

  • Work directly with the Director of Special Events and Stewardship
  • Assist in the planning of several events, such as President’s Council Dinner and the Women’s Leadership Forum
  • Review marketing materials and make recommendations for improvement and effectiveness
  • Perform administrative work as needed

Blog Entry:

As an intern in the Office of Institutional Advancement, I have been given the opportunity to assist in the planning of many events at the college. From the initial stages of planning to the final execution, I am working alongside the Director of Special Events to ensure smooth-running events. This internship has showed me how clear communication directly impacts the successful execution of an event.

 

I have had the experience of learning that with hard work, there is a great pay off. I learned this during the preparations for the annual President’s Council Dinner in October. This is a dinner in appreciation of some of the largest donors to Assumption College. My main responsibility for this dinner was making sure everything ran smoothly and according to plan. Clear communication made the night go off without any problems because everyone knew exactly what was expected.

 

My classes at Assumption have directly impacted my internship experience. Specifically, my Interpersonal Communication and my Communication Theory courses provided a foundation for my success in event planning, which I hope to pursue as a career.

Nov 29, 2011

Leslie Carriveau: Institutional Advancement, Assumption College

Ryan Laabs: Small Business Service Bureau (SBSB)

Interning at the Small Business Service Bureau

Interning at the Small Business Service Bureau

 

Name: Ryan Laabs

Hometown: Dudley, MA

Major: Marketing

Internship Sponsor: Small Business Service Bureau (SBSB)

 

Primary Responsibilities:

  • Compiling and updating direct mail marketing lists
  • Researching social media applications for a new online insurance marketplace
  • Monitoring news outlets and state and federal regulatory agencies
  • Preparing post-event promotional packets and letters for A Night of Stars: Celebrity Gala to Benefit Food for the Poor
  • Researching legislative issues and current events that impact small business

Blog Entry:

 

Interning in the Marketing and Communications Department of the Small Business Service Bureau (SBSB) has been quite the experience! When one thinks of “marketing” one has an idea of flashy car commercials and paid celebrities pushing a brand or product. What most people do not know is that marketing is critical and “alive and well” in even the smallest of organizations and businesses.

 

The SBSB uses direct marketing campaigns to communicate with members and potential leads. This adds a more personal touch to the marketing mix. I have been able to work first hand to create a direct marketing list from scratch and input suggestions about the overall campaign strategy. Working within a tight-knit department overseen directly by the Chairman and Founder, Frank Carroll, allowed me to witness and assist upper management with large projects. Even as an intern, I was able to get direct feedback and input from executive management. This shows how communication flows quickly in a flat organizational structure.

 

I also gained event planning experience during the preparation for A Night of Stars: Celebrity Gala to Benefit Food for the Poor; a unique fundraising event for the St. John’s Food for the Poor Program. I have been highly involved in the post-event planning, which started months before the actual event even took place! All this preparation was worth the effort when the event went off without a hitch. I had the opportunity to mingle with Hollywood and Broadway actors and actresses and award-winning songwriters and performers at the event.

 

My experience has shown me that success in the corporate world requires hard work, preparation, and dedication. The opportunity to be closely involved with the planning and execution of a major event like A Night of Stars: Celebrity Gala to Benefit Food for the Poor provided me the occasion to be hands-on at both the macro and micro levels of marketing and event planning. I could never have gained this experience without my business internship at the SBSB.

Nov 29, 2011

Ryan Laabs: Small Business Service Bureau (SBSB)

Chelsae Partosan: DCU Center

Interning at the DCU Center

Interning at the DCU Center

 

Name: Chelsae Partosan

Hometown: Mystic, Connecticut

Major: Organizational Communication

Internship Sponsor: DCU Center

 

Primary Responsibilities:

  • Work directly with the Director of Group Sales to assist with group orders
  • Update social media websites such as Social Web and Facebook
  • Perform administrative work such as follow-up phone calls to advertising leads
  • Assist with promotional activities such as distributing flyers, schedules, and tickets to local schools and businesses
  • Work special events such as the Ringling Brothers Circus, Business Expo, Cirque de Soleil- Quidam, and Avicii
  • Attend “Woo Card” meetings

Blog Entry:

Hello! My name is Chelsae Partosan and I am a senior Organizational Communication major with a minor in Marketing. I am currently a Marketing Intern at the DCU Center in Worcester, MA. Compared to my two previous internship experiences, I have to say the DCU Center has been my best fit with an organizational culture. I felt comfortable in my work environment beginning day one and have been able to voice my suggestions freely.

 

I have experienced the ins and outs of what goes into planning multiple events at once; I have learned there is a lot of hard work, but it is very rewarding. Planning an event begins with preparing a press release to announce an event to the public and moves on to advertising and promoting the event to draw in the specific target audience. Working the day of an event can be exciting, as well as stressful. The specific act or artist usually has press coverage during the day, including radio and television interviews, as well as meet and greet opportunities – and then it’s show time! We are able to see how successful our promotions have been according to our ticket sales. I have been able to attend many events at the DCU Center. Seeing an event unfold is a gratifying experience after the months of preparation that goes into planning that one event.

 

I feel very prepared at my internship with the many foundation classes I have taken in the Business Studies Department. Classes such as Marketing on the Internet, Communication Theory, Public Relations, and Advertising have provided knowledge and skills that I have applied to projects at my internship.

Nov 16, 2011

Chelsae Partosan: DCU Center

Jessica Papachriston: Worcester Sharks (AHL)

Interning with the Worcester Sharks

Interning with the Worcester Sharks

 

Name: Jessica Papachriston

Hometown: Haverhill, MA

Major: Marketing

Internship Sponsor: Worcester Sharks Hockey League (AHL)

 

Primary Responsibilities:

As a marketing intern at the Worcester Sharks, my primary responsibilities include: promoting upcoming events on social media websites, updating holds and solds of ticket sales, researching and presenting upcoming social media, evaluating Google Analytics to help provide new marketing strategies, and assisting the Marketing Department with promotional campaigns.

 

Blog Entry:

As soon as I started with the Sharks I was thrown into the daily bustle of activity preparing for the upcoming hockey season. With the season opener a month away, there was plenty of work to assist with around the office and many deadlines to meet.

 

Once the Sharks won their season opener, – creating a lot of excitement within the office – the office seemed to transition into a rhythmic pattern. I was excited to be assigned to help the senior Director of Marketing and Sales with crunching the numbers of the ticket sales and using Google Analytics as a primary tool to research possible marketing strategies and plans. It was fascinating to be exposed to Google Analytics and find my niche for crunching numbers in the Marketing Department

 

I believe that a common misconception of marketing is that there is only a creative side, neglecting the analytical segment of marketing. I was glad to get the ‘real life experience’ of analyzing sales, which needs to be completed before the creative marketing side can begin.

 

Being a marketing intern at the Sharks has been an eye-opening experience into sports marketing. It has helped me gain experience that I would never have attained in a classroom and has given me a better idea of what I want in my future career.

Nov 11, 2011

Jessica Papachriston: Worcester Sharks (AHL)

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