Name: Andrea Bates
Hometown: Holden, MA
Major: Organizational Communication
Minor: Marketing and Management
Internship Sponsor: Salespod, Inc.
As a marketing analyst intern, my responsibilities include:
- Leading and managing four other interns
- Researching and developing marketing plans and case studies to advertise Salespod
- Creating social media posts
- Organizing and scheduling meetings
Salespod, Inc. is a small start-up business which successfully helps other businesses manage their field representatives. Its product is a sales tool used to effectively manage field activities and track field representatives. The company’s web application is for managers to use to keep track of employees, and its mobile application is for the employees to use while they are meeting with customers.
As a marketing analyst and team leader, I have had the opportunity to apply some of the concepts I have learned in the classroom to the Salespod’s marketing plan. For example, I suggested how they could develop digital marketing platforms to drive inbound traffic to their website. As an Organizational Communication major, I use my written and verbal communication skills to effectively lead the group of interns, as well as consistently keep my supervisor updated.
My internship experience has taught me to be flexible and willing to do whatever is asked of me. I have been asked to do a variety of tasks from organizing meetings to producing a marketing plan. I am also gaining knowledge about how a small start-up business grows its business. Hopefully, I will see how some of the work that I have contributed will help the company to grow. I am confident that through my internship I will gain a plethora of knowledge about real-world business and also find out what I will truly want to do when I graduate.