The marketing major requires that students take 8 business courses (24 credits), 6 specific liberal arts courses (18 credits), and 4 elective business courses (12 credits) as part of the marketing curriculum.
To earn a minor in marketing, students must take 21 credits in business including 1 management course (3 credits), 1 marketing course (3 credits), 1 accounting course (3 credits) and 4 electives (12 credits).
Required courses for major:
MGT 100 Management and Organizational Behavior
MKT 101 Principles of Marketing
ECO 110 Microeconomics
ECO 111 Macroeconomics
CSC 113 Introduction to Computer Science
ECO 115 Statistics
MAT 117 Calculus
ACC 125 Principles of Accounting I
ACC 126 Principles of Accounting II
MGT 210 Quantitative Methods
BUS 215 Business Law I
ECO 325 Corporate Finance
MKT 309 Marketing Management
MGT 400 Business Strategy (capstone course, taken in the senior year)
Electives (Students choose 4):
MGT 301 Environments of Business
MGT 302 Management Info Systems
BUS 304 Business Research
MGT 305 Strategic Leadership
INB 306 International Marketing
MKT 308 Consumer Marketing Behavior
MKT 310 Advertising
MGT 311 Diversity in the Workforce
MKT 312 Sales Management
MKT 314 Services Marketing
MKT 316 Public Relations
INB 318 Asian Business Practices
MKT 322 Business-to-Business Marketing
MGT 325 Small Business and Entrepreneurship
MKT 326 Marketing on the Internet
MKT 344 Sports Marketing
BUS 399 Internship (2.8 GPA required)
Required courses for minor:
MGT 100 Management and Organizational Behavior
MKT101 Principles of Marketing
ACC 125 Principles of Accounting I
Electives (Students choose 4):
BUS 304 Business Research
INB 306 International Marketing
MKT 308 Consumer Marketing Behavior
MKT 309 Marketing Management
MKT 310 Advertising
MKT 312 Sales Management
MKT 314 Services Marketing
MKT 316 Public Relations
INB 318 Asian Business Practices
MKT 322 Business-to-Business Marketing
MGT 325 Small Business and Entrepreneurship
MKT 326 Marketing on the Internet
MKT 344 Sports Marketing
Other considerations for major or minors:
There are other interesting marketing electives available through Assumption College’s participation in the Colleges of Worcester Consortium. With the permission of the Department Chair, Assumption students can cross register for courses at 11 other institutions in the Worcester region.