Successful marketers know how to address the fast-paced dynamics of a rapidly changing marketplace with creativity and insight. At Assumption, gain an understanding of a broad range of topics from branding and positioning to promotion and distribution. You’ll also acquire knowledge and skills valued by the business world by rounding out your business education with courses in our strong liberal arts program. In addition to acquiring proficiency in a broad range of technical and professional skills sought by employers, learn how to excel in a global business environment, and study in an environment that values ethical and socially responsible business practice.
The marketing major requires that students take 8 business courses, 6 specific liberal arts courses, and 4 elective business courses as part of the marketing curriculum. The curriculum is an interdisciplinary program that provides students with basic business background in accounting, statistics, and other topics, and in-depth study of marketing topics such as marketing management, advertising, consumer behavior, public relations, sports marketing, and marketing on the Internet.
To earn a minor in marketing, students must take 21 credits in business including 1 management course, 1 marketing course, 1 accounting course and 4 electives. A marketing minor gives students a solid understanding of the risks, rewards and challenges inherent in marketing and the ability to analyze and respond appropriately.