Course Information

Program Overview

Successful marketers know how to address the fast-paced dynamics of a rapidly changing marketplace with creativity and insight. At Assumption, gain an understanding of a broad range of topics from branding and positioning to promotion and distribution. You’ll also acquire knowledge and skills valued by the business world by rounding out your business education with courses in our strong liberal arts program. In addition to acquiring proficiency in a broad range of technical and professional skills sought by employers, learn how to excel in a global business environment, and study in an environment that values ethical and socially responsible business practice.


The marketing major requires that students take 8 business courses, 6 specific liberal arts courses, and 4 elective business courses as part of the marketing curriculum. The curriculum is an interdisciplinary program that provides students with basic business background in accounting, statistics, and other topics, and in-depth study of marketing topics such as marketing management, advertising, consumer behavior, public relations, sports marketing, and marketing on the Internet.


To earn a minor in marketing, students must take 7 business courses including 1 management course, 1 marketing course, 1 accounting course and 4 electives. A marketing minor gives students a solid understanding of the risks, rewards and challenges inherent in marketing and the ability to analyze and respond appropriately.

Internship Blogs

Nov 24, 2015
Working at Country Junkie Nation has allowed me to execute the communication and marketing skills that I have leaned in my classes in a real world setting, and has also provided an in-depth look at an entrepreneurial setting. Working closely with the co-founders of the company allows me to bounce ideas off of them and receive immediate feedback. The open communication throughout the company has proven to be the perfect setting for advancing my skills.
Nov 16, 2015
The Office of Communications is the information hub for the Assumption College community; their functions include: developing press relations, interviewing guests, publishing news stories on Assumption’s website, and populating social media.
Nov 16, 2015
At Assumption College Athletics we follow a process to ensure an event reaches the highest level of marketing success. I meet every week with the Assistant Director of Athletics, Directors of Marketing, the Director of Communication, another intern, and students from the sports marketing class. The diversity of backgrounds provides a very open and productive discussion during our meetings. I find this type of meeting to be a good experience with high creativity levels and collaborative planning.
Nov 16, 2015
As the operations intern, the primary event that I was fortunate to work on was the Way of Nonviolence event. We hosted a dinner at Union Station, which included a dialogue with a Right Livelihood Award recipient. My tasks included: getting a reporter to the event, giving presentations about the event to different groups, as well as writing a press release and dispersing it to local news channels. This event meant so much to me because I was given the responsibility to achieve these tasks, and I was able to participate in it all coming together in a meaningful event.
Nov 12, 2015
As an intern, I have observed how a tactical plan gets executed from start to finish: from the beginning research stage, where I contribute most heavily by auditing online content as well as compiling databases through Microsoft Excel, all the way to the implementation stage, where new materials are rolled out to better market our graduate programs. I greatly value being able to learn from and gain feedback from my supervisor in this process.

Assumption Assurance