Marketing

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Internship Blogs

Kaitlyn Dussi: Worcester Business Journal (WBJ)

Interning with the Worcester Business Journal (WBJ).Interning with the Worcester Business Journal (WBJ).

Name: Kaitlyn Dussi

Hometown: Billerica, MA

Major: Marketing and Organizational Communication

Internship Sponsor: Worcester Business Journal (WBJ)

As an events and marketing intern, my primary responsibilities include:

  • Contributing to special projects and high profile issues using various marketing channels
  • Promoting and marketing the WBJ and its special events through social media, online invitations, and email blasts
  • Communicating with employees and clients through email, mail, and personal calls
  • Using software programs, such as Eventbrite and Mailchimp, to create online invitations to market events
  • Entering important company information into the company’s software programs, Saxotech and Magazine Manager
  • Assisting with multiple tasks at the same time

Blog Entry:

The Worcester Business Journal is a small company that supplies important business news to many businesses and decision-makers within the Worcester area. The company targets its products and services to senior executives in order support their business-to-business marketing model.

Interning at the WBJ has given me the opportunity to use my technical, marketing, and communication skills. I use Microsoft Word and Excel to create and organize spreadsheets containing information about clients. My main project is designing an event, through Eventbrite and Mailchimp, for the 2014 Information Security Summit for two of the WBJ’s clients. I contribute to this project with my marketing and written communication skills by developing marketing materials that are appealing to the eye, creating social media posts about the event, and communicating with potential attendees by giving them event information.

Being involved with event planning and marketing and experiencing the end product strengthens my work ethic that hard work pays off. I’m grateful to have this opportunity because it gives me real, hands-on projects and experience. This internship has taught me that building and maintaining strong relationships with customers and businesses is what truly drives business.

Mar 7, 2014

Kaitlyn Dussi: Worcester Business Journal (WBJ)

Interning at the WBJ has given me the opportunity to use my technical, marketing, and communication skills. 

Alexandra White: Worcester Business Journal (WBJ)

Interning with  the Worcester Business Journal (WBJ).

Interning with the Worcester Business Journal (WBJ).

Name: Alexandra White

Hometown: Milford, CT

Major: Marketing

Minor: Management

Internship Sponsor: Worcester Business Journal (WBJ)

As the Event Planning and Marketing intern, my responsibilities include:

  • Assisting my supervisor with creating and updating online promotions, design, and company/event information, through Eventbrite, Saxotech and social media
  • Planning and executing events for the Central Massachusetts business community
  • Creating event registration lists through Microsoft Excel, communicating with businesses via email, documenting attendees, honorees and their personal information
  • Updating WBJ’s sales representatives’ information and clients through Magazine Manager
  • Generating invoices and receipts through company files
  • Writing press releases

Blog Entry:

The Worcester Business Journal is the region’s definitive source for business news. We honor business professionals at our professional celebration events and present networking opportunities. As an event planning and marketing intern, I am responsible for projects beginning with updating client information to being involved in the planning and final execution of an event. Being involved in event planning allows me to have the chance to interact with all of the departments of the organization. This internship offers me the experience to be a part of a successful event from start to finish and to market this event online.

For example, I was involved in the Best Of Business Awards (BOB) that WBJ hosts every year. I communicate through email with the attendees and honorees of the event, organize registration lists, develop the agenda for the evening and evaluate how the event was planned. The most rewarding aspect of being a part of all the tasks was to be present at the event, and with my own eyes, see what the company had achieved. It was an incredible feeling to meet and observe the business professionals I communicated with prior to the event. All of the smaller tasks I completed paid off when looking at the success of the event.

I have gained networking experience with the business professionals from the Central Massachusetts community. These professionals are extremely easy to communicate with and when people see that I am an intern, it opens up the floor for much more conversation. All of my responsibilities have given me a step ahead in searching for my business career path.

 

Mar 7, 2014

Alexandra White: Worcester Business Journal (WBJ)

These professionals are extremely easy to communicate with and when people see that I am an intern, it opens up the floor for much more conversation.

Erika J. Jyringi López: YMCA of Central Massachusetts

Interning with the  YMCA of Central Massachusetts

Interning with the YMCA of Central Massachusetts

Name: Erika J. Jyringi López

Hometown: Quincy, MA

Major: International Business

Minor: Spanish

Internship: YMCA of Central Massachusetts

As the Marketing/ IT intern, my responsibilities include:

  • Assisting the IT innovator with web design, email marketing, maintenance of the organization’s website, electronic publications, and social media.
  • Implementing a social web strategy and ensuring the messages are consistent with YMCA marketing efforts
  • Analyzing and researching website options to enhance the association’s vision, voice, and credibility.

Blog Entry:

The YMCA, the nation’s leading nonprofit organization based in Christian ideals, is committed to three focus areas: youth development, healthy living and social responsibility. These focus areas are the backbone of the mission. The essence of the organization is: reaching out to the community to encourage the development of leadership qualities in youth, supporting healthy lifestyles and providing a refuge for needy community members.

I began interning with a preconceived notion that doing work independently would mean stepping on my supervisor’s toes. I think this can be a tough situation for college interns. There is a fine line between knowing my boundaries, and being an independent worker in order to be of value to the organization. I found myself thinking I am expecting to know everything, know how to do everything well, and be a success at my first project. I was afraid to ask for help, afraid to show I needed help, and often in these situations, I fumbled. My supervisor told me that I was over-thinking. He had also told me that being an independent worker and taking initiative in daily tasks is a quality that businesses look for in their employees.

I spent the rest of my afternoon thinking about what my supervisor had said to me. I reminisced on past projects I had worked on in my academic life and extra- curricular life and realized that what he said was so true! I had an “aha!” moment. I realized that now I had found my motivation in academics, in student organizations, and most importantly, my internship. I needed to take the initiative to complete daily tasks. I needed to independently, reach out to other employees for information in order to create my own marketing campaigns and engage in social media networks. As I have overcome this challenge, my relationship with my supervisor has grown. I have taken a lot more initiative in daily organizational tasks. All in all, I have gained insight into my work ethic and professional responsibility.

Mar 3, 2014

Erika J. Jyringi López: YMCA of Central Massachusetts

The essence of the organization is: reaching out to the community to encourage the development of leadership qualities in youth, supporting healthy lifestyles and providing a refuge for needy community members.

Michael Sullender: Brooks Pond Apartments

Interning with Brooks Pond Apartments

Interning with Brooks Pond Apartments

Name: Michael Sullender

Hometown: Lunenburg, MA

Major: Organizational Communication

Minor: Marketing

Internship Sponsor: Brooks Pond Apartments

Primary Responsibilities:

As a property management intern, my primary responsibilities include:

  • Preparing residential leases and renewals
  • Coordinating vendor work orders with tenants
  • Evaluating credit history analyses of applicants
  • Conducting walk through, entry and exit inspections with tenants
  • Maintaining current lease files and tenant history

Blog Entry:

As a property management intern, I am experiencing and learning first-hand how residential apartments are run on a day-to-day basis. Brooks Pond is a comfortable and friendly environment that has provided me the opportunity to use many of the communication concepts and skills we discuss in my Organization Communication classes.

In successful property management, there is a great deal of interpersonal communication between tenants and management. I am dealing with tenants and prospective applicants constantly and the skills I have learned in the classroom have enabled me to be fully capable of conquering any questions or issues a tenant might be dealing with. For example, I recently advocated for a tenant who had a misunderstanding with management over a parking space. I was able to resolve this issue by communicating between the tenant and my supervisor to work out an agreement that was satisfactory for everyone involved.

My internship has taught me a great deal about the working environment and I am glad that I am able to add value to the organization. The experience I am gaining from my internship is making me a confident professional.

Feb 28, 2014

Michael Sullender: Brooks Pond Apartments

The experience I am gaining from my internship is making me a confident professional.

Janine Perro: Central Massachusetts Convention and Visitors Bureau (CMCVB)

Interning with the Central Massachusetts Convention and Visitors Bureau (CMCVB).

Interning with the Central Massachusetts Convention and Visitors Bureau (CMCVB).

Name: Janine Perro

Hometown: Mendon, MA

Major: Marketing

Minor: Communications

Internship Sponsor: Central Massachusetts Convention and Visitors Bureau (CMCVB)

As a marketing intern and project coordinator, my primary responsibilities are to:

  • Plan and organize multiple traveler events
  • Promote upcoming events on social media
  • Update the website with current events and information from the New England area
  • Communicate with CMCVB members and with managers of partner companies
  • Assist with upcoming convention meetings and assemblies

Blog Entry:

The Central Massachusetts Convention and Visitor’s Bureau (CMCVB) is responsible for promoting the Central Massachusetts region as a convention and meeting-site region and as a tourist destination. It is the primary resource for industry news and information. The CMCVB is dedicated to creating public awareness about New England and to becoming the heart, soul, and energy of visitors’ destinations.

Interning at the CMCVB has given me knowledge in marketing, advertising, and promotion. This real world experience has also given me valuable insight into how a small business operates. Through updating information and advertising the bureau, I have brought my marketing skills to the real world, which has given me a feeling of accomplishment. I have attended convention meetings at the Marriot Hotel with various members of CMCVB, which has given me an understanding of how professionals interact and network.

This semester my focus has been on preparing the AAA convention at Gillette Stadium. I have contacted members who will be attending the show, and have coordinated booth times for every company. Communicating with professionals who are executives and CEOs has further equipped me in communication and professionalism. These communication and planning skills will give me a career advantage in seeking employment in business marketing.

Feb 28, 2014

Janine Perro: Central Massachusetts Convention and Visitors Bureau (CMCVB)

These communication and planning skills will give me a career advantage in seeking employment in business marketing.